What is editorial project management?
Editorial project management involves taking a piece of content (primarily words, and related images and figures) from its raw form to its published state – whatever content that may be, and however it is published. Traditional publishing companies have in-house editorial project managers (EPMs), as do many corporations, charities, government bodies, research institutions – any organisation that wants to disseminate information. Those EPMs come with a plethora of job titles: publishing manager, desk editor, content specialist, project coordinator, content lead, development officer. Some organisations use freelance editorial project managers, expanding their publishing team without longer-term overheads.
Editorial project management is, in one way, similar to copy-editing and proofreading: every organisation will do it slightly (or completely) differently. A different workflow, a different content management system, a different scheduling tool, different reporting mechanisms, different responsibilities. Even within one organisation, no two projects will be managed in exactly the same way.
In many other ways, of course, editorial project management is a whole other beast. Whereas copy-editors and proofreaders often work almost in isolation – taking content, doing the necessary task and then returning the content – EPMs have to collaborate with internal stakeholders and external suppliers over schedules that cover a few, or many, months. That collaboration relies on the softer skills: communication, time management, the ability to quickly adapt and learn, cooperation, delegation, networking, organisation, and the ability to prioritise. Technical expertise is less important, but experience and training in other areas of the editorial process can be an advantage when briefing suppliers and checking their work.
Training for editorial project management
A lot of EPMs learn those skills and gain their expertise through on-the-job experience and training. Experience from life outside work – volunteering, running a household, playing an active role in a community – also contributes to building an EPM’s repertoire. To support that knowledge, or to provide a strong foundation on which to build a project management career, the SfEP has launched a new Editorial Project Management course. This online course uses two fictitious projects to guide students through the publishing process and understand what an EPM does. The Publishing Training Centre offers several classroom-based courses covering different aspects of project management.
What does an editorial project manager do?
The actual tasks involved in editorial project management vary depending on an organisation’s needs, but it’s very likely that, over the course of a project, an EPM will need to arrange for the content to be copy-edited, typeset, proofread (at least once) and indexed. That will involve sourcing, briefing and feeding back to the specialists carrying out those tasks. There will be liaison with the author(s) – perhaps also the commissioning team, rights and permissions experts, designers and illustrators. An EPM has to keep all these people and their related tasks (and budgets) on track, being aware of any issues and risks; if issues do arise, they need to be addressed appropriately and quickly so that they don’t snowball into bigger problems.
Building your team
Freelance EPMs – whether an individual or a company – can be an excellent, flexible resource, enabling organisations to share the workload of a busy team for a specific time period. Those EPMs bring with them a fresh pair of eyes and experiences from other organisations and projects, as well as a network of trusted suppliers. They may also be able to take on other specific tasks in the workflow, such as copy-editing or indexing. Many freelance EPMs are SfEP Advanced Professional and Professional Members and have a listing in the SfEP’s Directory.
A knowledgeable and approachable EPM can make a big difference to a publishing project – getting content out into the wider world requires more than box ticking. The right EPM for a project will not only produce great content but will also build good relationships and unite a team – it is the ultimate exercise in editorial collaboration.
Abi Saffrey is an Advanced Professional Member of the SfEP. She project manages, copy-edits and proofreads a cornucopia of fascinating material in her editing shed in Essex. Her office assistant, Gaston the Cat, provides no useful editorial support whatsoever.
The views expressed here do not necessarily reflect those of the SfEP.