By Abi Saffrey
Over the past five years, IPSE has hosted the ever-expanding National Freelancers Day. A friend joined the IPSE board last year and it prompted me to find out more, and I then bought an early bird ticket to this year’s event (for all of £20). The event was packed with sessions sorted into four streams: Winning Work, Digital, Health & Wellbeing and Finance. The day started with a keynote speech by Pip Jamieson, founder of The Dots, a diverse community of ‘no collar professionals’. No collar professionals are freelancers, or job hoppers, with generally creative-led skills, motivated by purpose. The Dots allows those people to detail projects they have worked on, and credit other contributors – a shift away from the linear career approach of CVs and LinkedIn. The key points I took away from those 45 minutes with Pip were:
- Free is not always a dirty word.
- Think laterally: tech and digital pay.
- You are as good as the networks you build.
- Work hard and be nice to people: use interpersonal skills and have human relationships.
- You are the average of the five people you hang out with the most.
Following Pip’s keynote, I concentrated on sessions in the Winning Work stream, including one on collaborative working by Hela Wozniak-Kay (share your knowledge, charge for your expertise), a panel discussion with five young entrepreneurs about how to succeed as a freelancer, Erica Wolfe-Murray’s flash talk on understanding your difference (made even faster by the previous speaker overrunning by 10 minutes – each flash talk was due to be 15 minutes long) and Carl Reader’s full-on Q&A session about ‘Building brand YOU’. The key themes in these sessions were:
- social media, in particular Instagram, and the importance of engaging with followers and commenters
- coworking spaces, great for networking
- people do business with people – human to human
- passion for what you do and how you do it.
The day finished with another keynote speaker, this time Adam Kay, author of This is Going to Hurt. Adam talked (and made us laugh) about his shift from junior doctor to freelance writer and comedian, and offered his key advice for freelancers:
- Wear clothes.
- Wear shoes.
- Food is fuel, not a distraction.
- Don’t work on a sofa.
- Say ‘no’.
- Do things you’re passionate about even if it doesn’t make you money.
As well as over 20 presentations, workshops and panel discussions, there were also opportunities to talk to companies specialising in insurance, mortgages and bank accounts for freelancers – and to get a free headshot from The Headshot Guy or be drawn by Emmeline Pidgen. I got the photo (see my bio below), but was too slow to sign up for an exclusive original portrait.
Being the only editor
It was a different experience to a publishing or editing networking and professional development event: the sheer number of people meant fewer in-depth conversations, the variety of skills and industries meant a different range of ‘in jokes’, and some of the sessions I attended were city-centric (with limited awareness of how working life in rural areas or small towns is different). The goody bag wasn’t overflowing with pens but did include a fish-eye lens to clip over my phone’s camera lens (which of course will now be used for all photos until I sit on/drop/let the children near it).
I spent most of the day out of my comfort zone, but encountered inspiring people and came home with some ideas about refreshing my business and some ideas about what I don’t want to do. I will go again next year, with an updated elevator pitch and a shorter description on my name badge.
Abi Saffrey is an editorial project manager, copy-editor, proofreader, cat minion, tea drinker, Advanced Professional Member of the SfEP, sunflower grower and walker. She is author of the recently published Editorial Project Management guide and co-author of the SfEP’s Editorial Project Management course. Connect with her on LinkedIn; you can follow her on Twitter too but be prepared for cat pictures and ranting.
Proofread by Emma Easy, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.
The views expressed here do not necessarily reflect those of the SfEP.