Tag Archives: goals

Wise owls: freelance business goals for 2018

This month, the SfEP wise owls share their tips for setting realistic goals that match your individual ambitions, and consider how small changes can have a big impact on your career in 2018.

Being motivated to set goals to boost your career in the new year can be difficult. Many feel compelled to set over-ambitious resolutions to make this THE year they achieve a high-flying freelance career, regardless of their personal circumstances or goals. If you are feeling overwhelmed by the expectation of planning for the new year, don’t worry, the SfEP parliament is here to help.

Sue Browning

Sue Browning

Around the turn of any new year there’s always a plethora of advice on reviewing the year just past and setting goals for a brave new you in the year to come. And it’s always good to take stock and review what worked for you and what didn’t, what you enjoyed and would like to do more of, and what you never want to do again. It’s also good to review your fees, check out software and other tools, and look over your processes and see if they can be streamlined.

I’m going to say something heretical now. I’m not much of a one for setting goals and, with a few exceptions (CPD, holidays), I don’t make hard plans. Instead I try to make incremental changes in my behaviour that work towards increasing my overall efficiency and enjoyment of my job and life as a whole. The thing with incremental changes is that they are achievable and sustainable; the ambitious goals one tends to set under the influence of inspirational advice quite often turn out to be neither of these.

So why not resolve to learn some (more) keyboard short cuts – not just for Word, but for Windows/OS, your email client, Acrobat/PDF-XChange. Start with maybe one or two of the commands you use most frequently, learn or make short cuts and use them until they become second nature, then learn another one or two. Do the same with Find & Replace commands and maybe macros. Start simple and work up. If you do this regularly, you will soon accumulate a good arsenal of tools and techniques, you’ll be more efficient and your mouse-clicking finger will thank you.

Many of us will have just paid our tax bill, so it’s also a good time to start planning for the next one. If you can, consider setting a percentage of your earnings aside every month so next January (or July, if you’re in that bracket) isn’t such a worry. Put it in a high-interest account and try to forget about it. If you can afford it, also put some money aside longer term, to help tide you over those times when you are ill, or even as something for your retirement.

Hazel Bird

Hazel Bird

My suggestion for setting New Year business goals is to make this an opportunity to really focus on the one, two or perhaps three things you want to do with your business this year, or maybe improve on from last year. It’s all too tempting to look at all the interesting courses, self-development and business development ideas out there and want to do all of them. However, by spending some time thinking about what you want your business to look like by Christmas 2018, drilling down to find the key actions that are most likely to get you there, and then making sure you actually have time to carry out those actions, you’ll be more likely to see some real results from your efforts.

 

 Abi Saffrey

Abi Saffrey

Setting goals when you run your own business can be harder than doing it as an employee – there isn’t anyone else looking at the bigger picture for you. You’re the strategist, the business development manager, the marketing master, the holder of the purse strings and the person who has to make the results happen.

Whatever goals you set, consider how you are going to achieve them, by when and, just as importantly, why you want to achieve them. The hardest goals to meet will be the ones that are there just for the sake of having goals.

Break goals down into what you need to do to achieve them: your income won’t rise, your costs won’t fall, your skills won’t stay relevant, you won’t have a new service to market if you sit around waiting for some magical, mystical external force to make it happen.

Whatever goals and actions you decide on, there should be some training or CPD in there – it might be to learn a new skill, refresh or improve an existing one, or deepen relevant knowledge. You don’t know what you don’t know, and even training that revisits what you already know will keep you and your business on track.

Review your progress against your goals regularly – put reminders in your diary – and it’s okay to revise them, add to them or get rid of them if you realise they aren’t working for you or your priorities change. Keep records on progress or changes so that you can monitor your actions and decisions – and it’ll help you to keep the things out of your next set of goals that, it turned out, gave you nightmares.

Sue Littleford

Sue Littleford

Starting the year with a blank sheet of paper for your business new-year resolutions can be a bit daunting, but don’t overwhelm yourself with an impossible wishlist, or the feeling that this year you Must Be Perfect. Who needs that stress? Just aim to be better in some areas.

Review your financial records and decide on a training and development budget and an income goal, and think about what training you want to undertake. What do you need to upgrade? What do you need to fill in gaps in your knowledge or to consolidate what you already know and boost your confidence? What do you need to keep abreast of new developments in publishing or to add a new service to your offering? Must it be paid-for training with a certificate at the end, or are there YouTube tutorials you can do? Can you afford it this year, or can you at least save some money towards it, and do the training in 2019?

Think carefully about timing for best results. If you’re looking to expand your client base and one of your selling points is that you’re available throughout the summer, start cold-calling/writing two or three months before the main holiday period when many clients are wondering how they’re going to cope with their freelances taking time off.

Are there any clients you need to fire, who pay too little, or are more trouble than they’re worth? Make time to find and work for new, better clients.

Do you want to engage more fully with the SfEP? Do you have the capacity to volunteer? Or do you want to go to your local group meetings consistently? Perhaps your resolution will be to read all the SfEP emails and see what the Society is hoping its members will help with.

Maybe you have a hitlist of little niggles – procedures you want to nail down, documentation and templates you want to develop, a Word hack you want to find. Log them and tackle them.

Scatter your resolutions through the year – don’t try to start everything at once. And put review points in your diary when you’ll evaluate how much you’ve already achieved and decide the next steps. Resolutions are for life, not just for January.

John Espirian

For those new to the editorial profession, the best place to start is by taking good quality training. Without this, most people will lack the skill and confidence to do a good job for their clients. Thorough training should be a minimum requirement – so put that top of your agenda if you’re just starting out.

My goals for business success in 2018 are based on improving my marketing so that I can be better known in my space. That means continuing to post relevant and helpful content on my blog and looking for opportunities to enhance my profile via other streams.

One method I like is to appear as a guest on podcasts, as this is a quick and easy way to introduce yourself to new audiences. I’m aiming to make it on to 10 podcasts this year.

I’ve also decided to dedicate a little more time to in-person networking, so will be attending three conferences in 2018, including the SfEP’s annual conference at Lancaster University in September.

Liz Jones

I find it helps to have a clear understanding of where I’m at to see where I want to take things in the future. It’s worth spending some time analysing your business to find the answers to questions like ‘where does my income come from?’ (by client and by sector), ‘which clients pay best?’ (and worst) and ‘what do I spend most of my time doing?’. I did this last year, and the answers were illuminating – and in some cases quite surprising. Finding out what was really happening in my business enabled me to make some big decisions about who I wanted to keep working with, who I didn’t, and the type of work I wanted to spend most of my time doing. As a result I’ve streamlined the types of work I take on, but increased my income, and have also found time for creative pursuits on the side. Without taking the time to understand at a very detailed level what was happening in my business, I might not have felt able to make such changes for the better.

 

The views expressed here do not necessarily reflect those of the SfEP

London Royal Holloway - the venue for the 25th SfEP annual conference 13-15 September 2014

10 ways to get the most out of the SfEP annual conference

London Royal Holloway - the venue for the 25th SfEP annual conference 13-15 September 2014

The 25th SfEP annual conference takes place at London Royal Holloway from 13-15 September 2014

By Joanna Bowery

Whether you’ve already booked your ticket or you’re still considering whether to go, here are ten ways to get the most out of the Society for Editors and Proofreaders (SfEP) annual conference.

1. Set goals. Think about what you want to gain from the conference and how this links with an area of editing or proofreading you’d like to find out more about or want to get involved in. Look at the conference programme and write a list of things you want to learn, questions you’d like to be answered and people you want to meet. Once you’ve written down your goals, review them after the sessions at conference and again when you get home to see if you’ve achieved them.

2. Book early! Get in early to book your preferred workshops and seminars; online booking opens on 23 July and the sessions are allocated on a first come, first served basis. When choosing your sessions, don’t just go for the ones where you would feel most comfortable: choose one session that could introduce you to new ideas or subjects.

3. Prepare. Research the sessions and the speakers, to find out what they might be talking about and to help you come up with questions, both in the sessions and when you’re socialising. When you arrive, check out the delegate list. Is there a name from the SfEP forums or the SfEP social networks – Facebook, Twitter and LinkedIn – that you recognise? Now is your chance to meet them in person. Familiarise yourself with the Royal Holloway campus map, to reduce the risk of getting lost.

4. Ask questions. Don’t be afraid to ask questions during the sessions, especially if it helps you develop your knowledge of an area of editing or proofreading that you identified when you set your goals. Outside the conference events, asking questions of everyone you meet is the best way to start a conversation.

5. Be approachable. If you are engrossed in your phone or look grumpy, you won’t get to talk to anyone. Make eye contact and smile and you’ll soon get chatting to others. When you sit down, speak to the person next to you. If you’re nervous about ‘networking’, practise one introductory sentence about yourself and then have ready a couple of questions. ‘Where have you come from?’, ‘What have you enjoyed the most so far?’ or ‘What session are you most looking forward to?’ are easy openers that can get a conversation started. And don’t forget to hand out – and ask for – business cards, so you can follow up on your new contacts after the conference.

6. Join the conversation online. Use the #SfEP14 tag and follow the hashtag on Twitter. Chatting online before the conference can make it easier to meet delegates in real life. It can also be fun to discover others’ perspectives on the conference and sessions. Also, by talking about the conference on social media, you will be showing your professional contacts that you are committed to professional development by attending the conference.

7. Socialise. All work and no play can make for a very dull conference. Informal chatting to colleagues and potential clients helps to cement connections and makes you more likely to keep in touch after the conference. As well as going to the gala dinner or for a drink after the sessions, make an effort to eat with people you haven’t met before, and be confident enough to strike up conversations. One of the best things about the SfEP conference is that it is an opportunity to meet other freelance and in-house proofreaders and editors and to share experiences and advice. So make the most of the opportunity to make or catch up with professional contacts; this can often lead to future business opportunities and friendships too.

8. Think about what to wear. While you may be sitting down for workshops and seminars, you will also be doing a fair bit of walking and standing. Wear comfortable shoes and clothes, so you can focus on the sessions and on meeting new people and catching up with old friends, not on your throbbing feet after a day spent wearing new shoes!

9. Make notes. Remember to bring a notebook so you can jot down some notes about what you learned in the sessions and who you met. After the conference, compile your notes into a report. Why not share your experiences by posting a blog or contributing to the SfEP conference report?

10. Have fun! Enjoy your time out of the office, developing your knowledge, meeting new people and – of course – celebrating 25 years of the SfEP annual conference.

The SfEP 25th annual conference – Editing: fit for purpose – takes place on Saturday 13 –Monday 15 September 2014. You can book tickets until 18 July.

What advice would you add to help delegates make the most of the SfEP conference?

Joanna Bowery social media manager at the Society for Editors and Proofreaders (SfEP)

Joanna Bowery is the SfEP social media manager. As well as looking after the SfEP’s Facebook, Twitter and LinkedIn accounts and the SfEP blog, she is a freelance marketing and PR consultant operating as Cosmic Frog. Jo is an associate of the SfEP and a Chartered Marketer. She is active on Facebook, Twitter, LinkedIn and Google+. In her spare time, Jo enjoys rugby (although she has retired from playing) and running.

Proofread by Jane Hammett, an advanced member of the SfEP.

The views expressed here do not necessarily reflect those of the SfEP.

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