Tag Archives: CPD

Plain English: new resources for editors

By Laura Ripper and Luke Finley

Are you thinking of adding plain-English editing to your services? Perhaps you have done so already, and you’d like to promote your service to more clients. Maybe you work in-house for an organisation that uses plain English, editing your colleagues’ writing. Or perhaps you’ve been hearing more about this thing known as ‘plain English’ lately, and you want to find out what it’s all about.

If that sounds like you, you might be interested in two new resources:

Using plain English (also known as plain language) helps organisations fulfil their purpose, whether it’s to make a difference in society or to make a profit for shareholders. Organisations in the public sector have a responsibility to communicate clearly so that people can use public services, understand how decisions affect them and take part in public life. Researchers write plain-English summaries to make academic knowledge accessible to more people. And private companies use plain English as a marketing tool and to save time and money on sorting out misunderstandings.

As more organisations see the advantages of using plain English, more of them are working with language professionals to make sure their documents are genuinely easy to read, use and understand. And more editors are working outside traditional publishing for the kinds of clients who want support with plain English, either as well as or in place of a ‘standard’ edit.

Plain English is about much more than word choice and sentence length; anyone who provides plain-English support needs to know about all the guidelines, techniques and tools and when to use them. Most importantly, they need to use them in a balanced and nuanced way. That puts editors, who are experienced in considering the finer points of language use as well as the wider context, in a good position to help.

If you want to find out about the basics of plain-English editing, the updated guide is a helpful introduction to what’s involved. If you want to learn more and gain some practice, the new course will help you to build on the skills you already have and use them in the context of plain English.

Editing into Plain English guide

We’ve updated the original SfEP guide on plain English, written by Sarah Carr, to reflect how the market has changed since it was first published.

What does it cover?

The guide is an introduction to plain-English editing. It includes information about:

  • What plain English is, and what it isn’t.
  • Evidence for the benefits of using plain English.
  • Training and qualifications.
  • Plain-English services you could provide, and how to price them.
  • Marketing your services and finding clients.
  • Working with clients in practice, especially non-publishers.
  • Software that can help.
  • Useful resources.

What’s changed since the first edition?

We’ve updated the guide throughout, but in particular you’ll find new information on:

  • Recent developments in plain English around the world, and which sectors are using it.
  • How plain English benefits business clients.
  • Ways to market your services and find clients.
  • What to consider when discussing a project with a client.
  • Resources and further reading.

Plain English for Editors online course

This new course looks at plain English from the perspective of editing. It explains how to use widely accepted guidelines to improve text that has already been written, and looks at the challenges involved.

Who is it for?

The course is for you if you:

  • Already provide plain-English services and want to develop your skills.
  • Want to branch out into providing plain-English services.
  • Want to use plain-English techniques as part of your other editing services.
  • Work in-house and edit colleagues’ writing.

What does it cover?

This course aims to explain what plain English is, give you the skills to use guidelines on plain-English editing with thought and care, and develop your understanding of how to market your services and deal with challenges. It covers:

  • What plain English is, and what it’s for.
  • The history of the plain-English ‘movement’ and more recent developments in uses and thinking.
  • Six main guidelines for plain-English editing, from word choice to layout.
  • Tools in Word and other software that can help, and the pitfalls to watch out for.
  • The practicalities of plain English editing – working with clients, dealing with misconceptions and challenging texts, and marketing your services.

The course gives you plenty of practice in using the guidelines with careful judgement, considering the context, the reader’s needs and the client’s needs. This helps you to develop the skills needed to genuinely improve clarity and ease of reading, rather than applying a set of ‘rules’ that simply tick a box.

In short, if you’re an editor offering plain-English services – or hoping to do so in future – these two resources will make an essential contribution to your continuing professional development (CPD). And if you’re a client or commissioner of editing services, and making your copy clear and easily understood is one of your priorities, you can be confident that any editor who draws on these resources is well equipped to help you achieve this.


Laura Ripper is a self-employed copy-editor and an Advanced Professional Member of the SfEP. She started out at Plain English Campaign in 2004, editing documents for private companies and public-sector organisations. After that she joined Foundations and then Digital Outreach – companies that worked with charities on behalf of the UK government. As an editor, she helped these companies communicate clearly with various audiences. She has also taught English as a foreign language in Russia and China. She has co-written the SfEP online course Plain English for Editors and the SfEP guide Editing into Plain English.

Luke Finley set up Luke Finley Editorial in 2013/14 and is an Advanced Professional Member of the SfEP. Most of his working life until 2014 was spent in the voluntary and public sectors, which gave him a keen interest in plain English and trying to persuade people to communciate more clearly. He also wrote and delivered various kinds of training. As an editor, he has presented on plain English at two SfEP conferences and is the co-author of (with Laura Ripper) the SfEP online course Plain English for Editors and (with Laura Ripper and Sarah Carr) the SfEP guide Editing into Plain English.


Head to the SfEP website to sign up for the Plain English for Editors course and to buy the Editing into Plain English guide.


Proofread by Joanne Heath, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Learn and be inspired: Toronto mini-conference 2019

By Christine Stock

It’s autumn, and with the changing leaves and cooler temperatures, minds return to more work-related things, not least of all training and continuing professional development. Hot on the trail of the successful Society for Editors and Proofreaders (SfEP) Birmingham conference is the Toronto SfEP group’s second mini-conference; a conference international in content, speakers and delegates, on Wednesday 6 November. Jam-packed with international editing superstars, including both speakers and delegates – it’s not one to miss.

New to the schedule this year is a pre-conference workshop to be held on Tuesday 5 November. Dr Malini Devadas (Australia) holds a PhD in neuroscience but loves working with words more than working in a lab. An editor since 2004, Malini has spent a number of years studying marketing and the role mindset plays in gaining clients. Her workshop is ideal for any editor who wants more income, more clients, or both.

Whether you want to gain new skills or simply re-energise, this year’s one-day conference is for you. Leading off the day is the UK’s Paul Beverley (fondly known as Macro Man due to his impressive collection of more than 650 macros). Paul’s ‘marvellous macros’ will save us time and energy, not to mention make us look good. Paul’s tips, which he shares generously and with precise instruction, will provide delegates with a set of tools they can use immediately.

Next up is the renowned Jennifer Glossop (Canada). Jennifer’s impressive editing portfolio includes books that have won the Governor General’s Award and the Crime Writers of Canada Award, as well as those nominated for the Giller Prize and the Books in Canada First Novel Award. With more than 40 years’ experience in publishing, and with an extensive client list that includes Margaret Atwood and David Suzuki, her session on ‘finding the missing parts in a narrative’ is certain to assist both fiction and non-fiction editors alike, whether they are experienced or less experienced.

The afternoon’s presentations will be equally engaging and informative. Erin Brenner (US) will begin the sessions with a discussion on editing efficiently, a goal I’m certain we all have. Erin has been in the publishing industry for more than two decades and has published hundreds of articles and blog posts on writing and editing. Her experience as a writing trainer for communications specialists and her reputation as a highly skilled editor with top-notch professionalism will make her session a game-changer for those wanting time management and other efficiency advice.

Following Erin is Heather Ebbs (Canada), an indexer, writer and editor for nearly 40 years. Heather’s experience as a writer of hundreds of indexes covering a broad range of subjects and styles, as well as her role as instructor (since 2009) of Indexing: Theory and Application at the University of California Berkeley Extension Program, make her the ideal presenter for a session on all things indexing. Heather’s highly anticipated presentation will benefit both editors and indexers (and those who are interested in expanding into indexing).

Next is Amy Schneider (US), a freelance copyeditor and proofreader since 1995. Amy’s vast experience includes working on college textbooks, trade non-fiction, university press books and fiction in a variety of genres. An experienced presenter on editorial topics for numerous associations, including the Editorial Freelancers Association and ACES: The Society for Editing, Amy’s session on customising your workspace with templates promises to be chock-full of helpful takeaways.

My anticipation for the November activities is bolstered by fond memories of the Toronto SfEP group’s first mini-conference, which was held in 2018 and was equally international. I arrived at the beautiful venue eager to learn from the star-studded roster of speakers and left with ideas, tips and knowledge I just couldn’t wait to try out. Additionally, I shared insights, commiserated and joked with quickly made friends and colleagues. I had found my professional family.

This year’s conference and workshop, with the line-up of presenters, spread of delicious food and celebration of the SfEP’s recent chartership announcement, are bound to be a great success. If you’re looking for a reason to hone your skills, learn new tips, find a friendly, inclusive-minded and supportive group of editorial professionals, the conference and the workshop are for you. Presented by co-organisers Maya Berger, Kelly Lamb, Janet MacMillan and Rachel Small, it will be a day to be remembered and celebrated as wordsmiths unite. On behalf of the organisers and the rest of the local Toronto SfEP group, we hope to see you there.


Register for the Toronto mini-conference now!


Christine Stock is a Professional Member of the SfEP. She enjoys hot beverages on cold days and adores all things words and travel. Her editing specialities include fiction and creative non-fiction, and, in 2016, she was nominated for the Rosemary Shipton Award for Excellence in Book Editing provided by Ryerson University (Toronto). She can frequently be found at the corner coffee shop or at the monthly Toronto SfEP meetings.

 


Proofread by Alice McBrearty, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Photo credits: Toronto sign at night Maarten van den Heuvel on Unsplash; Passion led us here – Ian Schneider on Unsplash.

Our SfEP local group – the first decade: ten years, ten observations

By Helen Stevens

In March 2009, on a whim, I contacted a local proofreader I’d come across when nosing around on Yell.com. We met for coffee and chatted about the possibility of starting a local SfEP group, and a couple of months later the first meeting of the West/North Yorkshire SfEP local group took place. Around 20 people came along – an amazing number for an initial gathering!

Having met every three months over the intervening years, in June 2019 we held our 41st local group meeting. Our theme for the meeting was onscreen mark-up (Google Docs, PDFs and Word Track Changes) – not a particularly celebratory topic, perhaps. But a couple of weeks later we got together for an unofficial tenth anniversary social event, enjoying a traditional Yorkshire curry and some more relaxed conversation.

Here are ten things I’ve learned from running the West/North Yorkshire SfEP local group for ten years.

1. There’s always something to talk about

I don’t particularly enjoy face-to-face networking, and I’m no fan of small talk, but when you’re among editors and proofreaders that doesn’t seem to be a problem. Whether you’re a complete newbie or an old hand, you can always chat about training, different types of editing and proofreading work, business issues (particularly if you’re a freelancer), previous work experience, etc. And most people are also happy to answer your questions about such topics, which can add another dimension to your own research in books or on websites.

2. I *can* organise an event

Several years ago I helped to organise a couple of major local events for a client, and I vowed never to do it again (too stressful!). Our local group meetings are kept deliberately low-key, but still require me to book a room at a suitable venue (see below), send out invitations, make sure we have a theme, keep a check on the numbers attending, liaise with the venue and ‘chair’ the meeting. There’s also a little bit of background admin: adding people to my email list and removing them as appropriate (in line with GDPR), notifying the SfEP community director of the date/time of our meetings and so on. This is all well within my comfort zone – and it seems to have worked so far.

3. The venue can be the biggest headache

I’m not talking about the helpfulness of the staff, the quality of the coffee or the hardness of the chairs – although they are significant factors. More importantly, the venue needs to be reasonably accessible (in terms of both transport links and individual mobility), cheap or free to use and of a suitable size for the number of people attending. The acoustics of the place can also be an issue if you’re hoping to have any sort of group discussion.

Our first meeting was in the lovely diner at Salts Mill (very noisy). We’ve since met at a nearby local café (we stopped meeting there when they suddenly wanted a booking deposit), upstairs at a couple of other cafés (one closed down, one could no longer accommodate a large group) and now in a smaller café in Salts Mill that’s reserved for our meeting. I’m not sure there’s such a thing as a perfect venue – the trick is to find one that ticks as many boxes as possible.

4. There isn’t a time/day that will suit everyone

I have to hold my hand up and say that when I started the group, I chose a time (and, indeed, a location) that suited me, but I recognise that our meeting times won’t suit everyone. We’ve always met during the day, and of course some people who’d like to attend simply aren’t available then. Holding evening meetings would be an option, but that wouldn’t suit everyone either (and would mean finding a new venue – see above!). We do at least vary the days of our meetings, as some members of the group have firm commitments (work or otherwise) that mean they can’t come on particular days. But the search for that elusive ‘perfect time’ continues…

5. Something with a theme works best

For the first couple of years our meetings were simply a chance for general (professional/social) chat, and that seemed to work fine. When we moved our meetings to a room upstairs in a local café, we had the opportunity for more focused discussions, and I think that has worked well. New people have a chance to find out about a specific topic, and it gives more experienced editors and proofreaders more of a reason to come to the meeting and share their experience (and, indeed, learn something new). It can be a challenge to find themes that appeal to such a wide range of people. Several group members have led sessions: we’ve had talks on public speaking training, proofreading annual reports, and editing from a fiction author’s point of view, as well as a very successful session on grammar, spelling and punctuation niggles. And we usually end the year with an ‘editorial highs and lows’ session in December: most people have had a high or low of some kind, whatever their level of experience.

6. People will come and go

The people who come along to our meetings are a constantly changing group. Yes, there are those who’ve been attending regularly for years (and some of these even came to that very first gathering). But we also have people who have been to one or two meetings and then (for whatever reason) didn’t come again, as well as those who’ve attended regularly until they retired, moved away from the area or decided on a different career path. This ever-changing membership helps to keep our meetings fresh, while still allowing participants to get to know a few familiar faces.

7. People will travel great distances for meetings

I chose Saltaire for our meetings because it’s reasonably well served by public transport and road links (as well as being a lovely place that’s right on my doorstep). But I’ve been really surprised over the years at the distances people are willing to travel to come to our group. From the earliest days we had a couple of members who came all the way from the wilds of the Yorkshire Dales, and we regularly have participants from Leeds, Wakefield, Doncaster, Huddersfield, Hull – and even darkest Lancashire! At the other end of the spectrum, and from a personal point of view, it’s also been great for me to get to know editors and proofreaders who live within a mile or two of me.

8. People are very different

Anyone who’s spent any time at all around editors and proofreaders will realise that there’s no such thing as ‘typical’. Our group welcomes those who are just considering a career in editing or proofreading, those who’ve started their training, those who’ve been working in the profession for a while and those who might be termed ‘veterans’. Some of them work on fiction, some specialise in legal, corporate, scientific or academic fields, and some do a little bit of everything! Although it’s sometimes a challenge to cater for all these disparate interests, I definitely think our meetings benefit from this mix.

9. We all learn from each other

Linked to the previous point, I think we all have a lot to learn from each other, whatever our level of experience or area of interest. Someone who’s new to the profession might have a deep knowledge of the different training options available. In-house staff will have different perspectives from those who work as freelancers. And we can definitely all learn from each other when it comes to the technical side of our work, whether that’s software tools to help with the job, social media platforms for marketing our services, different methods of getting paid or tax requirements for sole traders.

10. Local groups are vital for the SfEP

A thriving local group is a great way in to the SfEP. The discussions we have at our meetings aren’t designed to promote the Society explicitly, but I do think being part of a local group gives people a sense of what the SfEP is about: mutual support, learning, sharing ideas and experience and meeting like-minded others. From the Society’s point of view, getting people involved in local groups can be great for member recruitment and retention. For example, two people who’ve been involved in the West/North Yorkshire group now run other local groups, strengthening their personal engagement with the SfEP. Such engagement can feed through to regional mini-conferences and to the main SfEP conference: it’s so much nicer to attend an event if you know there are going to be at least a few familiar faces.

I’ve learned a lot during the SfEP West/North Yorkshire local group’s first ten years. It was lovely to mark the occasion with a relaxed social event, and I’m looking forward to the next ten years (if only because it’ll be an excuse for another curry).

Helen Stevens has been a freelance proofreader, editor and copywriter for over 20 years, and now specialises in academic and non-fiction editing. She enjoys walking, reading, and playing Scrabble and mahjong, though not all at the same time.

 


There are SfEP local groups all over the UK – as well as in Toronto, Canada. There is also an international Cloud Club for those unable to attend meetings in person.


Proofread by Victoria Hunt, Intermediate Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.


 

Five things to take to the SfEP conference

By Abi Saffrey

It’s just over a week until the 2019 SfEP conference. This year, I’m leading a workshop on editorial project management but, while writing my slides, I got a bit distracted by thinking about what I need to take with me. And then I started to wonder what other delegates would be taking with them, so I went onto the SfEP’s conference forum and asked. Here are my (and my respected colleagues’) recommendations of what to put in that wheelie case before heading to Aston University in Birmingham on 14 September.

1. Home comforts

Conference accommodation can be unpredictable – the pillows too firm, the duvets too thick, the shower room too tiny – but it’s possible to mitigate those issues by taking something from home. Okay, you can’t take your bathroom, but you could take a pillow or pillowcase, a sheet, even a small fan. At some venues, if you bring a hairdryer, you’ll gain brownie points from other delegates. They may even stand you a drink at the bar. But this year we can all travel light, because Aston’s rooms are truly luxurious with hairdryers, irons (and accompanying boards), fans, bedside lights and adequately sized bathrooms.

2. Food and drink

I will be taking my refillable water bottle, because I love a bit of hydration – especially important in air-conditioned seminar rooms and when spending the best part of three days talking (and laughing). Emergency and preferred teabags are worth shoving in your case, as you never know what will be on offer in bedrooms or at break times. Ditto snack items – whether you prefer sweets or bananas, you’re going to need energy to keep the brain whirring.

Good news: there is a small supermarket a short stroll from the Aston conference centre, so Minstrels are always within reach (other chocolate products are available).

3. Something for the quiet moments

Conferences are tiring, especially if you normally work at home with only a furry companion to talk to for hours on end. How strange that editors often take books with them for their downtime. Other portable hobbies that can provide an essential mental and physical breather include music, colouring, sketching, sewing, running and wine.

Aston does have a delightful little swimming pool that is open to delegates at certain times, so remember to pack appropriate attire if you fancy a dip. This year, there will also be a Quiet Room in the conference centre, so that delegates can easily take time out during the busy days.

4. Something for the actual conference

It turns out that the SfEP conference isn’t all about chatting with edibuddies; there’s also some of that there learning going on. Take an open mind and some confidence – listen to others’ ideas and speak your own. If you’re prone to a grumpy resting face, see if you can dig out a smile or two (for use when appropriate).

You’ll need something to take notes with/on, whether that’s a laptop, mobile device or a notebook and pens (preferably lots, and in different colours). And don’t forget the charger (and additional power pack) for those electronic devices, especially if you’re live tweeting (this year, the conference’s hashtag is #sfep2019).

Consider your clothing selections – a conference is not the right time to try out new shoes. Go comfy (and clean).

Remember business cards in case of networking successes or prize draws.

5. Medication

Nearly everyone who responded to my call for suggestions mentioned medication – either for an existing condition or painkillers for the headaches that come from thinking, talking and those lightbulb moments. (I refer the honourable reader to the earlier point about hydration.)

And don’t forget!

It’s the UK! The weather does what it wants. It turns out that coats quite often get left at home, and are later missed.


With thanks to SfEP conference goers and forum regulars, veterans and devotees: Hugh Jackson, Helen Stevens, Anya Hastwell, Sue Browning, Julia Sandford-Cooke, Luke Finley, Jane Hammett, Denise Cowle, Margaret Hunter, Jane Moody, Beth Hamer, Cathy Tingle, Sabine Citron and Melanie Thompson (and those who have contributed to the discussion after this was written).

 

Abi Saffrey will be taking decaf teabags, a water bottle, her swimmers, well-worn trainers, bananas, her laptop, her resting grumpy face and hopefully a completed set of PowerPoint slides to this year’s conference.

 

 

Proofread by Victoria Hunt, Intermediate Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

‘Pedantry is not a good look’: the radical message of English Grammar Day

By Julia Sandford-Cooke

So, when I told another SfEP member that I was going to English Grammar Day at the British Library, he was like, ‘I hope it doesn’t just involve complaining about Americanisms and overworked shop assistants writing “Out off order” signs’. Well, I was kind of expecting it would be just that – but, you know, it actually turned out to be kind of a subversive celebration of language change. And, yes, it also acknowledged the numerous linguistic tics I’ve already used in this opening paragraph. I suspect that prescriptively inclined delegates went home despairing of the deteriorating state of the English language. But, if they did, they weren’t paying attention.

Editors tend to be descriptive, not prescriptive, in their approach

For me, the day raised the issue of how we, as editors, can balance the prescriptive and descriptive elements of language use. It’s all very well for academics to shrug their shoulders and agree that things change, but where do we stand when our job is to ensure that text in the public domain is correct?

Or is that our job? Perhaps we should regard our work more as facilitating communication. Most modern editors would probably agree that it is. SfEP members formed a good proportion of the audience and I didn’t hear any of them grinding their teeth (except when it was suggested that nobody would miss the possessive apostrophe). In fact, most of us nodded at Rob Drummond’s graph indicating that pedantry decreases as language knowledge increases.

When people criticise the language of others, it’s almost always about more than language

Take Zwicky’s bias warnings, quoted by David Denison:

  • The recency illusion – a belief that things you notice recently are recent.
  • The frequency illusion – once you’ve noticed something, you see it everywhere but that doesn’t mean it happens all the time.

We all have our tics and bugbears. I hate constructions like ‘We were sat on the bench’ and ‘Come with’ (it’s ‘come with ME’, dammit!) and would correct these in written text without a second thought. On the other hand, I am aware that all my conversations are peppered with the oft-despised ‘like’. As Rob Drummond said in his talk, ‘standard’ English is an arbitrary accident of history, reflecting the balance of power and personal choices that may, or may not, have gained wider traction. The speech of those who decry ‘like’ or the exclamatory ‘so’ almost certainly features other discourse markers that nobody seems to mind – ‘kind of’, ‘well’, ‘you know’, ‘I mean’, ‘actually’. Your ‘overuse’ of linguistic tics may be someone else’s normal. They’re not necessarily devoid of meaning, either – it was pointed out that certain academics’ use of ‘as it were’ could imply that the speaker feels that ordinary words are not adequate to express the brilliance of their insight!

There is evidently a difference between what people say and what people think they said, and, frankly white, middle-aged, middle-class men – those with the power – receive less linguistic criticism than other groups in society. Everyone has preferences but when these become judgements and prejudices, these preferences are problematic. The use of ‘he’ as a singular generic pronoun has, thankfully, fallen out of favour but the lack of an alternative term raises new issues. Charlotte Brewer analysed actor James Woods’ recent tweet complaining about the singular ‘they’, taken by many to be transphobic. Dictionaries tend to avoid the matter, as well as failing to reflect new definitions of other gendered words – ‘husband’ and ‘wife’, for example. Do dictionaries record or sanction use – or neither? A woman may have a wife, whether or not the dictionary says it’s possible.

Non-standard may become standard but, even if it doesn’t, non-standard does not mean sub-standard. In fact, it often does a better job of communicating than standard forms. A good example is the sophistication and eloquence of much grime music and rap. Check out The Hip-hop Shakespeare Company for more evidence.

To misquote Taylor Swift: ‘Hey, kids! Grammar is fun!’

Grammar is often taught in primary schools by those who are not confident in describing the technical details. To be honest, many editors make a good living without knowing what a modal verb is, or caring about the difference between ‘which is better?’ and ‘which is best?’. Does it matter? Probably not, if the aim is to pass Key Stage SATs or to make a passage of text easier to understand. But English Grammar Day showed that grammar is about much more than whether fronted adverbials improve a piece of prose.

Editors normally work with the written word. Most users of English differentiate between writing and speaking modes, but younger people often blend the two. Electronic forms of communication (texting, for example) may reflect spoken language written down, but we don’t yet have the terminology to grammatically assess it.

There is always an element of choice in how we use language. Non-standard grammar can both reflect, and play a role in, the performance and expression of our identities. Code-switching is not a problem for most speakers if they first recognise the need and then choose to do so. Contrary to rumour, there is apparently no evidence that GCSE and A-Level examiners have come across text-speak – clearly, young people know how to meet the standards appropriate to the situation. The theme of our 2017 SfEP conference was ‘context is key’ – nobody is saying that students shouldn’t use standard grammar in formal essays, but they don’t need to use it in everyday writing and speech, as long as their audience understands them.

Which brings us back to how editors could address these issues. There’s one short answer. Rob Drummond added a coda to his graph that, ‘You can become a pedantic anti-pedant and that’s unattractive as well.’ Our job, as those with the language knowledge, is to educate pedants. And, sometimes, our job is to recognise that we are those same pedants.

With thanks to the day’s speakers, who provided the springboard for my thoughts in this blog post and to whom I apologise for any inadvertent plagiarism: Charlotte Brewer, Jon Hutchinson, David Denison, Ingrid Tieken-Boon van Ostade, Barbara Bleiman, Rob Drummond and John Mullan.

And with apologies to my proofreader for the first few sentences.

Julia Sandford-CookeJulia Sandford-Cooke of WordFire Communications has 20 years’ experience of publishing and marketing. She has written and edited numerous textbooks, specialising in vocational education, media studies, construction, health and safety, and travel. Check out her micro book reviews on Ju’s Reviews. Don’t ask her to explain what a modal verb is.

 


You can brush up your grammar with the SfEP’s online course.


Proofread by Joanne Heath, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

National Freelancers Day 2019

By Abi Saffrey

Over the past five years, IPSE has hosted the ever-expanding National Freelancers Day. A friend joined the IPSE board last year and it prompted me to find out more, and I then bought an early bird ticket to this year’s event (for all of £20). The event was packed with sessions sorted into four streams: Winning Work, Digital, Health & Wellbeing and Finance. The day started with a keynote speech by Pip Jamieson, founder of The Dots, a diverse community of ‘no collar professionals’. No collar professionals are freelancers, or job hoppers, with generally creative-led skills, motivated by purpose. The Dots allows those people to detail projects they have worked on, and credit other contributors – a shift away from the linear career approach of CVs and LinkedIn. The key points I took away from those 45 minutes with Pip were:

  • Free is not always a dirty word.
  • Think laterally: tech and digital pay.
  • You are as good as the networks you build.
  • Work hard and be nice to people: use interpersonal skills and have human relationships.
  • You are the average of the five people you hang out with the most.

Winning work

Following Pip’s keynote, I concentrated on sessions in the Winning Work stream, including one on collaborative working by Hela Wozniak-Kay (share your knowledge, charge for your expertise), a panel discussion with five young entrepreneurs about how to succeed as a freelancer, Erica Wolfe-Murray’s flash talk on understanding your difference (made even faster by the previous speaker overrunning by 10 minutes – each flash talk was due to be 15 minutes long) and Carl Reader’s full-on Q&A session about ‘Building brand YOU’. The key themes in these sessions were:

  • social media, in particular Instagram, and the importance of engaging with followers and commenters
  • coworking spaces, great for networking
  • people do business with people – human to human
  • passion for what you do and how you do it.

Wear clothes

The day finished with another keynote speaker, this time Adam Kay, author of This is Going to Hurt. Adam talked (and made us laugh) about his shift from junior doctor to freelance writer and comedian, and offered his key advice for freelancers:

  • Wear clothes.
  • Wear shoes.
  • Food is fuel, not a distraction.
  • Don’t work on a sofa.
  • Say ‘no’.
  • Do things you’re passionate about even if it doesn’t make you money.

As well as over 20 presentations, workshops and panel discussions, there were also opportunities to talk to companies specialising in insurance, mortgages and bank accounts for freelancers – and to get a free headshot from The Headshot Guy or be drawn by Emmeline Pidgen. I got the photo (see my bio below), but was too slow to sign up for an exclusive original portrait.

Being the only editor

It was a different experience to a publishing or editing networking and professional development event: the sheer number of people meant fewer in-depth conversations, the variety of skills and industries meant a different range of ‘in jokes’, and some of the sessions I attended were city-centric (with limited awareness of how working life in rural areas or small towns is different). The goody bag wasn’t overflowing with pens but did include a fish-eye lens to clip over my phone’s camera lens (which of course will now be used for all photos until I sit on/drop/let the children near it).

I spent most of the day out of my comfort zone, but encountered inspiring people and came home with some ideas about refreshing my business and some ideas about what I don’t want to do. I will go again next year, with an updated elevator pitch and a shorter description on my name badge.

Abi Saffrey is an editorial project manager, copy-editor, proofreader, cat minion, tea drinker, Advanced Professional Member of the SfEP, sunflower grower and walker. She is author of the recently published Editorial Project Management guide and co-author of the SfEP’s Editorial Project Management course. Connect with her on LinkedIn; you can follow her on Twitter too but be prepared for cat pictures and ranting.

 


Proofread by Emma Easy, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

The SfEP mini-conference: the Newcastle edition

By Annie Deakins

When I heard that the North East Editors were organising a one-day SfEP mini-conference in Newcastle, I was very tempted. The train journey from Essex would be relatively easy, with an overnight stay at the Holiday Inn. On the morning of the conference, I headed to the venue – the stunning Royal Station Hotel – adjacent to the railway station. Victoria Suite was sumptuous and spacious for the 68 delegates.

An interesting variety of sessions had been planned. They were:

  1. Marketing your editing business, with Denise Cowle
  2. The changing world of academic publishing, with Matt Deacon (from Wearset)
  3. Ministry of (Business) Training (MO(B)T), with Melissa Middleton
  4. Efficient editing – how to make the most of your fee, with Hester Higton
  5. Panel discussion: Navigating a course in publishing, chaired by Luke Finley, with Sarah Wray, Debbie Taylor, Alex Niven.

Eleanor Abraham (@EBAeditorial) wrote excellent summaries in her live tweeting throughout all the sessions. I have relied on some of her tweets for accuracy.

Marketing your editing business

Denise is the SfEP marketing director and she belongs to the Content Marketing Academy. Some of her points included:

  • It’s important to make the shift from ‘freelance’ to ‘business owner’.
  • Have a website. Your website is yours to do with what you want.
  • Be brave and network with colleagues.
  • Like, comment and share content from colleagues.
  • Be helpful and demonstrate your knowledge.
  • Add value. Give away brilliant free stuff on your website (be like Louise Harnby, the room chorused!).

Time for coffee and CAKE!

The changing world of academic publishing

Next, Matt Deacon, the project manager at Wearset (one of the conference sponsors), talked about the pressures that publishers are against. Pressures from profit-driven markets, the internet, expectations on speed of delivery, globalisation and increased competition. He asked if artificial intelligence is going to take our jobs. No. Context, style and subtlety of language need the human element. Automation tools (such as PerfectIt) can carry out mundane tasks and reduce the time taken to edit, leaving us to focus on language and sense. Matt suggested how to future-proof editing: spot change, embrace and innovate, and spearhead development. Another thought was, how can we as editors encourage standardisation of templates among publishers? He suggested that the SfEP has a role to play in encouraging cleaner formats for editing by sharing discussions between publisher and author clients.

Ministry of (Business) Training

The third session, with Melissa Middleton, was lively. She runs Project North East, promoting enterprise. In groups, we listed all the ways we do daily CPD … what? It turns out we do quite a lot, especially if we use the SfEP forums. One activity had us listing our top skill on a sticky note placed on a poster of collective skills, then listing a weakness to improve on another sticky note for a second poster. By the end we had created a ‘Skill Swap Shop’ to be shared. Very simple and effective. Melissa finished by sharing a useful Interactive CPD Toolkit.

Efficient editing

After lunch, Hester’s session was fascinating, if intensive. Our task was to judge what can and can’t be done in a job when clients are cutting costs and driving down schedules. Given non-fiction texts to discuss and prepare for copy-edit, we analysed each brief and project.

Hester’s tips on efficient editing were:

  • What essential work must be done within budget and by the deadline?
  • Know what your key priorities are and stick to them.
  • Use clean-up routines, keep track of the project and analyse when finished for timings and cost.

Navigating a course in publishing

The last session was a panel discussion chaired by Luke Finley. On the panel were Sarah Wray, Debbie Taylor and Alex Niven. Some questions from the delegates for discussion were:

  • How do editors deal with …?
  • How have you tackled a ‘muscular’ (*top* word of the conference) or heavy editing job with an author?
  • When do you get time to work on your own novel when you are an editor and enjoy writing?

All in all

Mini or one-day conferences are valuable for a variety of reasons.

  • Lasting only a day means they are not expensive in terms of time or money.
  • Their location may be nearer to you than the main SfEP annual conference.
  • They present more regular networking opportunities than waiting for the annual conference.
  • Participants are eligible for upgrade points.

After the surprise raffle, the final (unofficial) session headed to a nearby bar for drinks, which I had to miss in order to catch a train. But bravo and cheers to the NE Editors, especially Kia Thomas, for a valuable day!

Annie Deakins was a primary teacher in Essex for 30 years before retraining as a proofreader three years ago. An Intermediate Member of the SfEP, she runs Proofnow Proofreader. Connect with her on LinkedIn. She tutors primary children, edits her local parish magazine and blogs as #TallTartanTells.

 


Check out all the tweets from and about the day: #SfEPNEConf

The annual SfEP Conference takes place in Birmingham this year, on 14–16 September –  booking is still open!

Local SfEP groups organise mini-conferences: the next one, on 6 November, is in Toronto. If you would like to organise a mini-conference close to you, contact the Society’s Community director.


Proofread by Victoria Hunt, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

 

Wise owls: the best CPD I’ve ever done

The wise owls are soaring into summer with some reflections on the best continuous professional development (CPD) they have undertaken.

Melanie Thompson reading the SfEP guide 'Pricing your project'Melanie Thompson

About 25 years ago my employer sent me on a three-day training course called ‘Selling for non-sales staff’ (or some such title). The underlying ethos of the course was that people buy from people and that it’s best to engage potential clients in conversations to try to find out their aims and needs rather than to deluge them with a list of your (your company’s/product’s) ‘features and benefits’. It all seems rather obvious, once you pause to think of it, and it’s something I’ve tried to remember ever since.

But I learned a much more important lesson during the role play (two words that fill many freelancers with dread); namely that it’s important to ask open questions. At that point, with only a few years’ work experience under my belt I’d never even heard of the concept of ‘open’ and ‘closed’ questions. That was one of the most valuable lessons I have ever been given – of benefit for both business and personal interactions.

Sue LittlefordSue Littleford

I’ve done plenty of CPD as a copy-editor, but the best was probably a one-day business finance course I did yonks ago. From that course I picked up two nuggets, both of which I’m apt to trot out at the least provocation: (1) it’s easier to save money than to make money (as I said last time) and (2) cashflow is even more important than profit.

Cashflow is simply having enough money coming in to cover your commitments: enough to pay your mortgage or rent, fuel and power, tax bill and internet connection, and still put food on the table. But freelancing doesn’t lend itself particularly easily to smooth cashflow. This is why budgeting is so important – you need to understand how much money you need to make and when your invoices are likely to be paid, follow up late payment quickly and often, and price your work correctly. It’s also vital to do all you can to build up a cushion to tide you over the lean months. With many business clients paying on a 30-, 45- or even 60-day cycle, you can find yourself with loads of cash one month and almost nothing the next, even if you’ve been working steadily. Calculate what you need and make it a priority to save enough in the bank so that you can still pay your bills – and replenish what you spend. Then squirrel away a bit more to help you should a client suddenly go bust. After that, you can go and whoop it up in the fat months!

Liz Jones

I’ve undertaken plenty of CPD in the decade I’ve been freelance, including attending various SfEP courses and five conferences. They’ve all helped me a lot in terms of teaching me new things, giving me more confidence to run my business, and helping me access a wonderful international community of editorial professionals. Perhaps the thing that has been best for my own learning, though, has been teaching other editors via the SfEP’s mentoring programme.

Helping others learn how to do things has compelled me to examine my own practice, and improve it. It’s been necessary for me to find out more about how to do things myself to be able to explain to others how to do them. I’ve been amazed by the high standard of many of the people I have mentored over the years, in copy-editing and proofreading – and inspired to up my game as a result.

Nik ProwseNik Prowse

I was lucky when I started in publishing that I found an employer willing to train me, fresh from my PhD, in copy-editing and proofreading. Those classroom courses at Book House in London – three days of copy-editing and one of proofreading, run by the Publishing Training Centre – were the most valuable of my career as they set me up in what I was going to do, every day, working in-house. The experience I gained on the job after that had a firm bedrock on which it could be built. But is that CPD? I’d only just started so it was more like IPD – initial professional development.

But since being freelance it’s harder to point to any one day or piece of CPD and say ‘yes, that’s the best bit’ because CPD builds you incrementally into the publishing professional you are at any point. Once you have done the basic training the continuation and building of a career is less about huge leaps in knowledge and more about little nuggets of information and wisdom that change one’s practice and allow you to make small improvements in the services that you provide. On reflection, in recent years my most inspiring piece of CPD in terms of the renewed enthusiasm that it gave me was the SfEP’s Education Day in London in early 2018. It featured a day of speakers who weren’t so much teaching as giving a state of the industry, a snapshot of the state of affairs for editors. After that event I wanted to improve the service I give to educational publishers, as it’s an aspect of my work that I hugely enjoy but which is also challenging too, at times. That day was less about learning something new and more about garnering a new resolve for the work that I do.

Margaret HunterMargaret Hunter

The best CPD I’ve ever done is undoubtedly all the opportunities I’ve had for learning on the job. I love how pondering the different writing styles (and quirks) of different authors makes me question my assumptions. If something’s not written the way I would do it, is it wrong, or do I need to broaden my editorial horizons?

I’ve been editing for a long time but I still get stopped in my tracks and have to look things up, and I think that’s no bad thing. It also makes me think about how much (or how little) to change and how to let the author’s style through, rather than my own preferences. (But I do love a job where the author doesn’t care and is happy for me to preference away!)

Sometimes an author does something ‘odd’ so consistently that I begin to doubt myself, and often the more I look at it the more odd it looks! It’s a great opportunity to look up various style guides, consult the reference books or ask on the SfEP forum. It’s great revision, or it’s a great revelation. In any event, it’s great CPD.

LLouise Bolotinouise Bolotin

Back in 2001, I joined the editorial team at a large investment bank in the Netherlands where I worked on a huge range of equity analysis reports. I had only a lay knowledge of stocks, shares and the markets when I took the job. My boss sent me to London for a week to learn how to analyse and value a company. I didn’t quite manage to complete the final tasks on the last day – they required too much algebra, but I learned so much anyway. I’d never thought myself very numerate, despite being able to tot up Scrabble scores in my head and check a restaurant bill is correct. The course proved otherwise – I am. And I can read balance sheets, profit and loss accounts and more like a pro. I can skim a financial report and instantly understand the underlying issues. I can scan financial tables and errors leap out at me. Best of all, I gained confidence in my ability to handle figures. And while I still edit financial materials of all sorts, I can apply what I learned on the course to all kinds of other things I edit (annual reports a speciality). So thank you, Frans!


The SfEP’s parliament of wise owls started sharing wisdom and experiences back in 2016. All of the wise owls are Advanced Professional Members, with many years of experience and thousands of hours of CPD between them.


Proofread by Emma Easy, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

 

My first steps into proofreading made me fit!

By Carolyn Clarke

Yes, it’s true, but allow me to start at the beginning.

I wanted to use another of my hobbies as a way of making a living. Two of my loves are plants and words. The former I had transformed into a successful gardening business over the last seven years. The latter started when I was a child, spending my pocket money in the local bookshop.

I love my gardening work but as a 50-something I realised that this amount of physical hard work could not go on for ever.

Enter my love of words. I was aware that I spotted mistakes easily. I liked consistency, tidiness and balance: proofreading was the way to go. And I knew that the outdoor physical could dovetail nicely with the indoor cerebral – Yin and Yang.

Getting started

With this no-brainer decision now made, I bought a new laptop and enrolled on an online proofreading course. It was a toss-up between the two reputable providers, the SfEP and the PTC. I chose the latter’s Basic Proofreading: Editorial Skills One, which took me nearly a year to complete. Before I did the course, I wondered if it was even necessary (I can already spell can’t I?!) but soon realised that, yes, it was very necessary. I didn’t know how much I didn’t know until I started the course.

I enjoyed the course immensely although it was a little biased towards working on paper with BSI marks and less focused on working digitally with Word or PDFs.

From the essential books that a proofreader needs I bought the New Oxford Spelling Dictionary, because it shows word breaks, and Trask’s Penguin Guide to Punctuation. I intended to buy New Hart’s Rules: The Oxford Style Guide and the New Oxford Dictionary for Writers and Editors but realised I could access these online with my library card. Excellent.

I wrote a profile about myself and was proudly listed as a proofreader on the PTC Directory. Competition is tough though, so I knew it was no use just sitting around waiting for possible work to come in: I had to be proactive, but how?

I was allowed to attend three local SfEP group meetings before I joined so I went to two different groups. Arriving early at the first, I was greeted by the one other early SfEP member and received my first gems of advice: read everything by SfEP gurus Louise Harnby and John Espirian, and have you joined findaproofreader.com yet?

I started to read lots online. Everything I read suggested something else that I needed to write or do; I had entered a very enjoyable internet black hole and was rapidly list-making in order to prioritise my tasks.

I created a logo for myself and set up various social media pages on LinkedIn, Facebook, Aboutme and FreeIndex knowing I could always add to them as I gained more experience, work and, importantly, good reviews.

Getting work

Approaching one of my long-time gardening clients, I offered to proofread their business website at a reduced rate. No, they said, we will pay you SfEP rates. I was jumping with joy and raring to go; I could now use my logo-emblazoned invoice created from a Word template. A couple of real clangers stood out: ‘Sometimes a simple and sort video can cut though the fog of technology’, and ‘Sign up our newsletter’. Hilarious. Armed with a review and some experience I logged back on to my social media platforms…

My enthusiasm boosted, I trawled sites online and found a theatre website that was littered with schoolboy (and girl) errors (‘thrown’ instead of ‘throne’, [groan]) and yes, he would be happy for me to proofread it in exchange for some theatre tickets and a review of my work.

Getting fit

I was now spending hours glued to my laptop. Sitting is alien to a gardener so I started to sandwich my computer work with activity: a five-minute plank and ab workout, ten minutes of yoga, a fifteen-minute run/walk and, believe it or not, skipping with a rope! (It is astonishing how tiring it is now compared to when I was a child!) For a longer break, I walk for at least an hour.

I practised working with Word and using Find and Replace to make searching a text quicker. I had read about using Templates and Styles and added them to my To Do list. Macros were new to me but I downloaded Paul Beverley’s Macros for Editors and installed the Macro Starter Pack which I knew at some time in the future would make my proofreading much, much quicker. When I found that Louise Harnby had made a set of BSI stamps available free to use with PDFs, I immediately downloaded a set and had a go; I wanted to practise using the marks I’d spent months learning before I forgot them.

Ten-minute run break…

I had now joined the SfEP and so began my descent into another internet black hole: the SfEP forums. These are online discussions where members can post questions and read about anything to do with proofreading or editing, whether it be a grammar question, finding work or dealing with clients. It is a hugely supportive network of experienced professionals. Another valuable asset is the archive of Editing Matters, the SfEP’s bimonthly magazine which is full of useful articles.

Yoga mat aside, I thought about the need for finding a niche. My specialisms are gardening and horticulture but I am also a trained primary teacher so educational books may be a good way to go. From the library I borrowed the Writers’ and Artists’ Yearbook and noted the contact details of educational publishers and publishers that produce books about horticulture. There is also a section on book packagers, another possible tack that is new to me. My To Do list continues to get longer.

I reach for my skipping rope in between the emailing…

Carolyn Clarke is a bookworm with a sharp eye! She is a freelance proofreader who specialises in horticulture and primary education but will happily proofread a range of fiction and non-fiction. Connect with Carolyn on LinkedIn.

 

 


A longer version of this post is available in the May/June 2019 issue of Editing Matters.

The SfEP has a wide range of courses for new and experienced proofreaders and editors, and SfEP membership benefits include discounts on the ‘must-have’ resources and software.


Proofread by Emma Easy, Entry-Level Member.
Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Turn networking into training: how to be a selfish and very wise newbie

By Ally Oakes

You’ve just ventured to your first SfEP local group meeting. Nice, but a bit nerve-racking! You daren’t open up too much yet, because that might make you reveal those GAPS that sometimes make you break out into a cold sweat. Surely you’re the only person who still doesn’t know XYZ? It’s hard enough trying to remember the names of all those nice people.

Now, while it’s still ever so slightly painful, turn this on its head. Instead of ‘What will they think of me next time?’, go for ‘What do I want?’ Think of one particular GAP IN YOUR KNOWLEDGE. Then think of someone in the group you like, or who strikes you as super-knowledgeable. Preferably both. Let’s call this person *star*.

Be direct. Try asking *star* this: ‘Is it ok if I email you with a couple of questions about XYZ in my current training/work project?’ (A couple, huh? Start small.) Or ‘Could I please phone you sometime about XYZ? It would be easier for me if I have it there on the screen in front of me while I talk about it.’ There. You haven’t even had to confess to *star* that you actually have no real idea at all about XYZ – you’ve simply given a good, positive impression that you’d like to improve your skills or knowledge.

That’s level one. You may well understand it all completely now. Read on for the next level.

Take it up a level

If this GAP IN YOUR KNOWLEDGE seems pretty big and scary, then ask *star* for a coaching session.

  • Explain that you absolutely intend to pay *star* for one or two hours, at their normal hourly rate.
  • Decide where to meet – it may be at their house, or it may be at a coffee shop or library halfway between you.
  • If you’re driving, use your satnav! Even if you entirely abhor its existence and feel that it is there in your car simply to leech away your own excellent map-reading abilities. The alternative is the ‘Help, I’m lost!’ phone call five minutes before you’re due to arrive. This won’t do much for the impression of assured willingness to learn that you intend to give to *star*, now will it? Believe me.
  • Take a small gift.
  • Ask loads of questions – make the absolute most of your own personalised tuition session. *Star* wants to help you just as much as you want to be helped.
  • Make tons of notes.
  • Ask how they want to be paid, pay promptly and ask for a receipt.
  • Review your new knowledge and practise your new skills over the next couple of days.

If you and *star* do agree to meet in their home, you might be lucky enough also to gain: a peek at someone else’s working environment; a chance to discuss office furniture and reference books with someone who has similar aims in their working life, but a different journey; a view of their beautiful, super-stylish, all-white-flowering garden; a feel of their luxurious underfloor heating; and maybe a scrummy lunch. Oh, and do make sure that you leave promptly: you’re both working people.

Then, a month or two down the line, you’ll realise how often you’re making use of their knowledge – which is now your new knowledge – far more than if you’d simply googled the questions. (You’d done that anyway, but hadn’t understood the answers.) You’ll be further on professionally because of them. You’ll have paid *star* and made them feel what they are – knowledgeable and wise, and a little bit richer. And you may well both have made a new friend.

 

Ally OakesPrecision, punctuality and a passion for clients’ words. These are all in the pot that is Oak Proofreading. Add many spoonfuls of focus, a large tub of knowledge from training and experience, and an overflowing ladle of SfEP wisdom-sharing. Season generously with great client communication – and there’s a pot of Ally Oakes’ proofreading curry.

 

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.