Tag Archives: BookMachine

BookMachine: three benefits for editors and proofreaders

By Laura Summers

I run BookMachine, a thriving community for publishing professionals. We have been running for nearly nine years now and we pride ourselves on our ability to connect the people who actually make publishing happen. If you are looking to work on new projects and be at the forefront of the industry, then BookMachine is for you.

BookMachine logo

Here are three ways we can help you.

1. Access to book fairs

Traditionally, book fairs were the land of rights and editorial professionals – those negotiating over the finer points of a book sale. Starting at 8am, and often finishing in the early evening, fairs were a time to discuss upcoming titles for sale and meet potential partners from all over the world.

This is still at the heart of a book fair; however, there is a lot happening these days that can also benefit the rest of us – and that includes copy-editors and proofreaders. Over 25,000 publishing professionals will attend the London Book Fair next week and it is free to attend for BookMachine members. There is a packed seminar programme designed to provide knowledge, tools and insight for everyone working in the industry; and a host of opportunities to meet interesting industry professionals.

BookMachine always organise an informal event on the Wednesday afternoon – an opportunity for professionals to meet each other and relax after a day of meetings or seminars.

In the evening, we work in partnership with the London Book Fair team and host the Global Gathering, the goal of which is to help international visitors and UK publishers to meet and mingle, again in an informal setting.

2. Industry knowledge from your desk

If alongside your work, you crave knowledge, ideas and personal development, then you can access our knowledge base for free.

Like the SfEP blog, we aim to enhance the lives of our community. Unlike the SfEP blog, we don’t write exclusively for editors and proofreaders. The site collates articles divided into six channels – tech, design, editorial, marketing, business and audio. If you work in editorial, please don’t just read the editorial channel. The idea is to encourage people in different departments to work together. All the blog posts have been designed to help us do this.

We have been curating industry insights on the blog for such a long time that, whatever you are interested in finding out, we should have the answers for you. However, as an editor, if you can’t find a question answered, or think you have a better angle on one of our ideas – please let us know. We are an industry site, and although our expert Editorial Board keep us informed, there are always going to be niche areas we could all learn more about.

3. Industry knowledge on a night out

Early on in our own publishing careers we identified that many events for publishers are really quite formal and expensive. Unless an employer or client offers to pay for this, it can be quite prohibitive. We knew so many people wanting to learn more – but on their own terms, from their own pocket and in order to boost their own careers. This drove us to create events which are accessible to everyone (although we know we need to venture out of London more).

People gathered at a BookMachine event, in front of a neon sign saying 'Shhh.... it's a library'

Since 2010 we have hosted over 100 events for these people who actually make publishing happen, and in 2019 our event series BookMachine Unplugged is back to offer even more insight. There will be six informal events, each of which will zoom in on a vital area of the publishing industry and feature three expert speakers. Each evening has been programmed by an Editorial Board member and has been designed to inspire you with real insights into what is working in publishing right now. The events aren’t expensive to attend (£10 or free for BookMachine members) and we guarantee that editors and proofreaders will learn something interesting and meet someone new.

 

Laura SummersLaura Summers co-founded BookMachine in 2010, initially as an informal way for publishers to meet each other at events, and then as a popular site for anyone building a publishing career. The team have now organised over 100 events. In 2017 she launched BookMachine Works, a creative events and marketing agency, specialising in the publishing industry. Laura has spoken about events and publishing at the Frankfurt Book Fair, the London Book Fair, IPG Digital Quarterly, the Galley Club, BIC battles, Women in Publishing and the SYP conference.

Posted by Abi Saffrey, SfEP blog coordinator.

The views expressed here do not necessarily reflect those of the SfEP.

Kick-start your freelancing business in 2017

Every year is the year you are going to be your best. Each and every January you vow to make amends and to take your business to new heights. This year, 2017, will be different. Below we have listed 8 ways that you can make it happen this year. With things you can do from the sofa to ways you can expand your current business pipeline – this handy list from BookMachine is all you need.

1. Social media

Successful business owners are not on social media all day long. However, they do know how to use it to their benefit. Allocate a set amount each day to interact with your followers. Share relevant news, and be interested as well as interesting. Set up lists of your key prospects and contacts and head directly to these lists each time you log on, rather than losing hours with mindless online chatter with everyone on Twitter.

2. Re-assess your rate card

If you have been freelance for a while, chances are you have a fixed rate you have been working to for some time. A new year is the perfect time to re-assess this. Are you earning as much as you would like? Could you charge a higher hourly rate? If this isn’t possible, think about your payment terms or your charges for late delivery and payment – there are many ways you can turn your business up a notch whilst working with an existing client base.

3. Contact everyone you have ever known

Perhaps you are happy with your hourly rate and your terms but want to increase your customer base. The new year is the perfect excuse to get in touch with everyone you have ever known! Wish them a happy new year and remind them about your services and let them know how happy last year’s clients were. Don’t leave this until you aren’t busy. As you know, it can take months for a project to come to fruition, and there’s no harm in getting the wheels turning right away.

4. Befriend your competition

As a freelancer, your competition can actually enhance your business. If you work in tandem with someone who has similar skills to you, then you can pass over work to each other and essentially grow as a business – perhaps even co-branded. Similarly, someone who you perceive to be a competitor might actually have different strengths, meaning that a partnership whereby each of you takes on a different role (one copy-editor and one content editor, for example) might actually help you to expand.

5. Sort out your website

Your website is your shop window. Even if you mainly work on print projects, your prospective customers will judge you by your site. Do you have a brand? Is it modern enough? Can you find examples of client projects and is it easy to contact you? All of these things are basic and can be achieved much more cheaply than you might expect. Experiment with templates until you are happy with your design, or hire a professional to make sure you are set to impress.

6. Meet people in person

The benefit of freelancing is that you can work from the comfort of your own home. However, meeting people in the flesh can really boost your business by helping you to promote yourself and your business and by keeping you abreast of what’s happening in the industry. BookMachine events are a good starting point. [As are SfEP local groups – Ed.]

7. Join an organisation

If you join an organisation and commit to attending events and participating in forums, you have the added impetus to do so. As co-founder of BookMachine, my interest here is in letting you know that as an SfEP member, you get £10 off an annual ‘Promoted BookMachine Membership’ (see the BookMachine page in the Members’ area of the SfEP website for details). This gives you free access to all BookMachine events and most book fairs too. Conversely, as a BookMachine member, you would get a waiver of the SfEP’s member admin fee, saving you £32 on your first year’s membership. Please drop us a line to take up either offer.

8. Learn to say no

Finally, if you are in the habit of taking whatever work you can get, then stop it. It makes sense in year 1, when you are establishing your credentials and building a list of testimonials. After that, if a job doesn’t pay enough or you don’t find it interesting, then just turn it down. Your time is your most precious commodity so don’t settle for less, and make 2017 the year you get what you are worth.

Laura Summers is co-founder of BookMachine – the community for people who make publishing happen. As well as organising events for the industry, BookMachine manage an online network of professionals sharing advice and knowledge. Laura and her team are also available to manage events, business development and marketing projects for small and mid-sized publishers.

 

Posted by Tracey Roberts, SfEP blog coordinator

The views expressed here do not necessarily reflect those of the SfEP