Tag Archives: copy-editing

Introducing the Liverpool SfEP group

When I began freelance editing, in 2008, I was living in West Yorkshire, and I benefited greatly from attending meetings of the West Yorkshire SfEP group, run by the ever helpful Helen Stevens. A couple of years later I moved back to my home town of Liverpool and continued freelancing, steadily building up my business.

Early in 2016, I decided I could definitely use more face-to-face contact with other editors. Participating in online forums and social media groups can be very informative (and that alone has helped me avoid becoming too insular in my working practices), but of course it doesn’t offer real live human interaction or, crucially, help me keep my weekly screen time from escalating.


Setting the group up

So, with support from the SfEP team, I set up the Liverpool SfEP group and put the word out. Our first meeting took place in May 2016, so we are coming up to our first anniversary as I write. We meet every other month for a couple of hours, and all our recent meetings have been at The Pen Factory on Hope Street, which tends to be quiet enough in the afternoons for our purposes.

The membership map had initially suggested that any group in this area would be small: very few SfEP members were listed within ten or twenty miles of Liverpool city centre. However, since the group has existed, I have heard from over a dozen people, most of whom have now attended at least one meeting. Many of these were non-members who have since become or are planning to become SfEP members. This shows that it can still be worth starting a local group in an area that has few SfEP members at present.

The coordinator’s role

I said from the start that I intended to keep my coordinating role as simple as possible – I wanted solidarity, friendly company and discussion of good practice, not a lot of extra admin! Even with our expanded numbers, it has been possible to keep the work of coordinating the group to a minimum, thanks largely to help from group member Graham Hughes (he coordinates another local group and he supplied me with a helpful spreadsheet on which to record attendance and meeting content) and also the SfEP team members with responsibility for tech, community support and communications. Plus, in time it might be appropriate for others to take over the coordination of our local group for a while, to spread the admin load and keep the group dynamic fresh.

My core tasks:

  • keeping records of members’ contact details and attendance
  • sending an email reminder the week before each meeting
  • writing up a few notes from each meeting, including the date of the next one; posting them to the Liverpool group thread on the SfEP forum; and emailing them to the group
  • sending meeting dates to the SfEP community director
  • responding to enquiries from potential new members.

Additional tasks sometimes arise, such as liaising with other local coordinators about setting up local SfEP training.

How our meetings work

We pick a topic ahead of each meeting, and on the day, following greetings and introductions, we just run with it. On this basis, meeting structure seems to take care of itself, and we’ve had useful discussions every time we’ve met, which is to the credit of all our members. So far we’ve discussed training, the SfEP conference, websites, social media and pricing.

At the moment we have quite a high proportion of members who are fairly or completely new to editing. As they gain experience, and as further newbies join, this balance will fluctuate. Whatever the group profile, every member has a contribution to make, whether it’s a good tip or a good question. I know I benefit from revisiting even those aspects of the job I thought I was fairly familiar with by now, because it helps me understand where I can overhaul my current practices or take a different approach altogether.

What our members say

Because a group necessarily offers many perspectives, I asked our members to comment on their experiences in the group so far, so at this point I’ll hand over to them. And I look forward to seeing as many of our members as possible at our first-anniversary meeting in May.

I admit that I had doubts about whether a Liverpool SfEP group could really get going, judging by the membership map, but it’s working out very nicely. Each local group has its own character (I’ve been in two others), and one thing that stands out about this group is that because we spend most of the meeting talking about one topic, we go into that topic in plenty of depth, with lots of thoughts, tips and ideas coming out. I come away from every meeting with some things to think about and work on.

Graham Hughes

As someone who is brand new to proofreading, this group has been invaluable to me. I leave each meeting full of ideas and ways to improve my working practice. What I find particularly useful is having a range of experience in the group, from experienced veterans to others starting out just like me. Covering a different topic each time is particularly useful and personally I appreciated the discussions about websites and pricing. I leave each meeting with a list of actions for myself and a renewed sense of enthusiasm, which is important when starting out and there is not much work coming in. I have been signposted to resources and training courses, given marketing ideas and encouraged by the success of others. Above all, the most important thing I take from being a member of the group is having colleagues who understand and know what this job is like.

Carol Jennions

Having a group in Liverpool is extremely handy for me as I’m local. There is usually a specific topic that we concentrate on for each meeting, which allows for an in-depth discussion, and because the mix of people ranges from seasoned editors to total beginners, the conversations manage to cover all the angles!

I am still at the very early stages of developing my business and every time I go to the meet-ups I feel encouraged to keep plugging away and know that I’m not alone in the field.

Rita Mistry

Even having only attended one meeting so far, I’m confident that it’s a very useful resource. The group itself is an excellent forum for sharing and developing professional skills and resources, from qualifications and industry developments to tips on how to set and negotiate rates and fees. Being relatively new to the world of editing and proofreading, it was quite beneficial to meet such a variety of people in varying positions in the field and realise how much commonality and overlap there is. The Liverpool group is already excellent for networking and cooperation, and as it grows, the opportunities can only become more fruitful and interesting. In future, considering how important clear and distinct communication is in all media, especially written, anything the SfEP can do to promote the industry and develop the people in it is in the best interest of all parties.

Damian Good

After I left my job in education I searched the internet for information about freelance proofreading, as I thought this would fit in with what I wanted to do. I found the SfEP and was pleased to find that the local group was nearby. At that time I was attending business courses in Liverpool to learn about being a sole trader, but, not meeting any other proofreaders there, I looked forward to the first SfEP meeting. Forums and blogs seemed to be full of warnings about how long it takes to get established as a freelancer, but I didn’t want that to put me off, so it was really important to talk to some proofreaders face to face.

I set off with some trepidation, worried that I might be seen as an imposter, but I quickly felt reassured as I was welcomed into the group. Everyone was very generous about sharing their knowledge and experiences, and I came away feeling positive about my new venture.

I have been to three meetings now and at each one there have been new additions to the group, some of them people like me who are just starting out. There is always a lot to learn and to take away from the afternoon, especially, at this stage of my career, the encouragement from talking to other proofreaders.

Caroline Barden

The SfEP local meeting has been a really useful and enjoyable event for me. The discussions we’ve had so far have been relevant and beneficial.

It has been better than expected, and I’m definitely going to make time to go to as many meetings as possible. Getting to know other local editors has been great from a social point of view. The meet-up is easy for me to get to, and I look forward to it each time, from a social and work point of view.

I hope to keep sharing knowledge as it’s always interesting and useful to see how other people approach their work.

Johanna Robinson

I have found my local SfEP group meetings to be invaluable. It is so nice to be able to pick other people’s brains about freelance or editorial matters, no matter how big or small. The group is very friendly, welcoming and informative, and I always come away feeling motivated and a little more knowledgeable!

Michelle Burgess

Sally Moss has been a freelance editor and copywriter since 2008. She works for a range of clients, including academics, businesses and third sector organisations. She recently expanded her services to include research and social media delivery, and she is always keen to take on innovative projects, especially any connected to cultural shift for sustainability and social justice.

 

Posted by Tracey Roberts, SfEP blog coordinator

The views expressed here do not necessarily reflect those of the SfEP

 

SfEP wise owls: working with independent authors

Freelance editors work with a range of clients, including publishers and individuals looking to  publish their own work. This month, the SfEP parliament of wise owls provide advice on how to get the most from working with independent authors.

Liz Jones

Independent authors might not know as much about the ideal publishing process or typical editing workflows as some other clients. Be prepared to take more of a lead in helping them assess what they need, and explaining your services so they understand how you can help them and the value you offer. This can be interesting and rewarding work, but make sure you factor in the extra hand-holding time when you quote, and bear in mind that commonly understood labels for levels of editing won’t necessarily apply. You also have a responsibility: it’s fine to upsell your services, but make sure the author understands what you can actually provide as their editor – and what you can’t. Brilliant proofreading will never turn a badly written or boring book into a bestseller.

Hazel BirdHazel Bird

Carefully explain exactly what service you will provide and always, always get authors to sign a contract (or agree to a set of terms and conditions). Independent authors are likely to have varying degrees of familiarity with ‘standard’ working practices in publishing, so it’s important to be clear about the terms of the service you’re providing. It’s rare for relations between client and editor to sour such that legal action becomes a possibility, but a quick perusal of some of the major editing-related forums shows that it does happen, so it makes sense to take basic precautions. The SfEP has a set of model terms and conditions and there are various sample contracts available through other sites.

Margaret HunterMargaret Hunter

Working with independent authors can involve more hand-holding about the publishing process. Some will have done lots of research, joined supportive writers’ groups, become a member of ALLi, sussed out exactly which Amazon deal to go for and come to you knowing exactly what they need you to do. But more often than not (in my experience) they don’t. This is not necessarily a bad thing: they may have the makings of a pretty good book or document, but just not know how to get to the final output. It can be very rewarding helping an author through the various steps to publication.

Communication is crucial here. Authors may not ask for what their work actually needs (they usually ask for proofreading), so you need to be very clear from the start about what you can do, what you will do – and what you can’t or won’t. Some authors will keep coming back to you with lots of questions, not just about the text but about the publishing process itself. Do I need an ISBN for my ebook as well as the print one? Where can I find a cover designer? I’m listing my book on Amazon but it’s asking me about BISAC categories and DRM options – what do I put? It’s worth knowing the answers yourself or building up a bank of stock replies with useful links to where your authors can find out. Or, of course, pointing them to SfEP colleagues or the Directory for other services.

Set up good working practices that put you in control, with clear instructions on how the author can see your changes, accept them if required, make further edits or add text. Because there is no intermediary, the author must answer all queries and take all decisions. Inevitably there is a great temptation to keep on tinkering with the text. If you’re not careful, you may find yourself having to deal with changes made in different ways in different files. State clearly how much time is included in the fee for taking in amendments after you return the initial edit (from none to negotiating a further fee if it goes over X). And always cost in a second pass anyway.

Sue LittlefordSue Littleford

Novice independent authors are unlikely to be speaking the same language as you – so it’s absolutely essential to ensure that you understand each other. It’s not enough to agree a brief; you’ll need to make sure that your client actually understands what it means in practice. What do they mean by ‘proofreading’? Probably copy-editing, sometimes developmental editing. Sometimes proofreading! How will they take your critique or queries? As if you tortured and murdered their literary baby, or as help towards making that self-same baby ready to meet the world? Explain your process in lay terms and check your client has understood. A mismatch between their expectation and your actuality can be painful and time-consuming.

Sue BrowningSue Browning

When working with independent authors, the initial negotiations are key to establishing a mutual understanding of what will be involved because you can’t assume they will know the different terms we editors use and what they entail. I prefer to show as well as explain, and I usually edit a short sample so they know what to expect from me. How the person conducts themselves in these first interactions is also a clue to what they will be like to work with, and it’s sometimes possible to spot a red flag and steer away if need be.

Which brings me on to one potential downside of working with independent authors: it’s harder to verify an individual. If a publisher or a company contacts you, it is relatively easy to check them out to see if they are a legitimate enterprise and to form a judgement about whether it is ‘safe’ to work with them. This is more tricky with an independent author. They might have an author page or a Facebook profile, but many don’t, and there is really no way of assuring yourself that they are who they say they are and that you will be paid. To guard against this to some extent, I ask for a proportion of the total estimated fee in advance. In fact, I’ve found that, in any case, it’s good to be flexible about payment arrangements. An indie author may not have the funds to pay the whole fee at once, and offering payment in instalments helps ease the pain for them. All that said, in my experience, independent authors pay quickly and happily.

Indie authors have been a source of constant surprise and pleasure, chocolates, flowers, and personalised drawings, and even a few gardening tips. I love ’em!

Posted by Tracey Roberts, SfEP blog coordinator

The views expressed here do not necessarily reflect those of the SfEP

 

Five reasons I’m a fan of the Judith Butcher Award

Nominations are now being sought for this year’s Judith Butcher Award (JBA), but what’s it all about? OK – cards on the table: I was the proud recipient of the JBA in 2013 for my work on social media. Perhaps that means I’m slightly biased. But it also means that I can give you a very personal take on this annual celebration of exceptional contributions to the community that is the SfEP.

Official recognition

I was proud to have my efforts officially recognised, epecially as it meant that my name would appear in the same sentence as Judith Butcher’s!

I joined the SfEP in 1997, but it was only when I became a marketing and PR volunteer in 2009 that I really started to appreciate just how much valuable work goes on behind the scenes, and how much the Society’s volunteers contribute to the running of the organisation. When I became a director in 2010, I relied on the help of such individuals, particularly when our social media activities started to expand and we needed a team of people to keep the show running.

The fact that I’d seen how much work went on behind the SfEP scenes made me all the more pleased to have this official recognition.

Nominated by peers

One aspect of the award that makes it very special is that nominations come from one’s colleagues within the Society.

Although many of the people who are involved in running the SfEP do so out of sight of most of their fellow members, I’m sure we can all think of individuals who’ve contributed, perhaps on the forums, on a particular project, in our local group or in a more public sphere.

I can tell you that having one’s efforts noticed and appreciated by colleagues is a very lovely feeling indeed, and I’d encourage everyone to think hard to see if they can call to mind someone who’s impressed them and ought to be recognised.

Social media

In the past, not all members saw the value in the SfEP being involved in social media, so I was really pleased that my JBA was awarded ‘for significantly raising the national and international profile of the SfEP, and the work of editors and proofreaders in general’ through my voluntary work on social media.

I believe social media has played a significant role in promoting the SfEP, and it was heartening that the JBA recognised this.

Team effort

When I was awarded the JBA, I felt that it was a reflection of the efforts of all those who had contributed behind the scenes to these activities. Although I couldn’t share the award with all those who had helped, it did make me appreciate their support, dedication and commitment. I really couldn’t have done it without them.

Book token

And now I have a confession to make: for many years I didn’t actually have my own copy of Butcher’s Copy-editing. I know, right? So when I won the JBA I decided to use the book token prize to buy myself a copy. It just seemed like the right thing to do (and it is an invaluable resource).

So please do get your thinking cap on and consider nominating someone who has:

  • made a clearly identifiable and valuable difference to the way the SfEP is run, and/or
  • carried through a specific project that has been of particular value to the SfEP and/or its members.

See the full rules here, but note that this year the timetable will differ from the one described on our website. Please email nominations to jba@sfep.org.uk by 12 noon on Friday 5 May 2017.

 

Helen Stevens has been a freelance proofreader, editor and copywriter for over 20 years, and now specialises in academic and non-fiction editing. She enjoys playing Scrabble and walking, though not at the same time. Saltaire Editorial Services

 

 

 

Posted by Tracey Roberts, SfEP blog coordinator

The views expressed here do not necessarily reflect those of the SfEP

A look at editing romance novels

Romance novels get a bad rap sometimes. They are often viewed as being less deserving of praise – and more deserving of being classed a ‘guilty pleasure’ – than literary fiction or other genres such as crime or science fiction. But I’m an unabashed lover of romance novels and not in the least bit guilty about it. And that love spills over into my professional life, where it’s one of my specialist fields as a fiction editor.

Editing romantic fiction is, in many ways, like editing any book. It’s just as worthy an endeavour as editing literary fiction, and romance novels are just as deserving of good editing as any other book (and believe me, romance readers have extremely high expectations and standards and can be vociferous when something doesn’t meet with their approval). You have the same concerns about consistency, correctness, clarity, and all the other Cs to look out for. But romance novels also have their own set of quirks and genre expectations.

What makes a romance novel?

In order to edit a romance novel, an editor must first understand what a romance novel is and what it is not. It might seem obvious, but a romance novel is not just a piece of writing that contains romantic elements.

A romance novel – as a piece of genre fiction – must have a happy ending to be classed as such (or, as the Romance Writers of America put it, an “emotionally satisfying and optimistic ending”). Tales of woe where the protagonist dies of some dreadful disease and his soulmate is unable to go on and leaps off a cliff are not romance novels. They may be novels with romantic elements, but they are not, strictly speaking, romance novels. And advertised as such, they can create a quite surprising level of anger and annoyance from readers who have sat down to enjoy a feel-good romance and have been left bereft and confused.

Most romance novels are character-driven as opposed to plot-driven. That means that characters’ interactions with each other and their journey and development are the primary focus of the novel. Compare this with adventure novels, which are usually plot-driven; while there may be elements of character development, the main focus is the twists and turns of the storyline. Romance novels are sometimes criticised for their lack of imagination or formulaic storylines, but the relationships between characters are the real heart of the story.

The big picture: characters and their development

When editing a character-driven story, it’s vital to focus on the believability of the characters and their development. If you’re coming in at a developmental or evaluation stage as opposed to a later copy-editing/proofreading stage, this is where you need to focus your efforts. Are the characters likeable? Are their flaws believable and not too drastic? For example, a bad boy who comes to the defence of the protagonist in a bar fight is fine, but one who beats up the protagonist or cheats on her time and time again? Not fine, and readers will swiftly put the book down, never to return. Is their romance believable? A writer can get away with stretching the boundaries of believability slightly, but readers will be turned off by something that is so far outside the realms of possibility it becomes ridiculous.

What’s the conflict and is it strong enough? Conflict is what drives a novel. Two people meeting and falling in love, with no barrier or obstacles, is not a story. There needs to be something stopping them being together which drives their actions, such as a jealous ex-boyfriend, a protagonist who has vowed never to fall in love again, or the time-honoured favourite of romance novels – the secret baby. When you’re editing a romance novel at a more conceptual stage, these are the big questions you need to ask and examine.

Details: dialogue and consistency

When you reach the copy-editing stage, I’d recommend looking closely at dialogue. Dialogue is super important in romance novels. Sometimes there isn’t a great deal of action going on, so it’s imperative that the dialogue is sparkling enough to carry the story and keep readers’ attention. Romance also suffers from some slightly odd dialogue tags sometimes, and you’ll face a balancing act of changing the most egregious ones (people ‘grinding out’ sentences, perhaps) and leaving some of the others. At times, romance novels almost have their own language, and it’s worth familiarising yourself with it before making sweeping changes. At all times, make sure the dialogue is natural and that there’s enough back and forth between characters. Long soliloquies rarely work. Readers want conversations, not monologues.

Pay close attention to things like changing eye colour and hair colour. These things are usually mentioned quite regularly throughout a romance novel, and you would be amazed how many times someone’s appearance changes over the course of the book. Also, keep an eye out for things like contraception not being mentioned or considered by the characters – modern readers expect things like this to be discussed or at least referred to. Sex scenes in general often require careful editing as many authors struggle to write these – and many editors just skip over them or don’t give them the attention they deserve. Editing romance novels means you sometimes have to put your embarrassment to one side and write some quite unusual author queries from time to time!

Keep careful notes of character backstory. Backstory can often be of immense importance (something the protagonist did ten years ago can come back to haunt her later, for example) and it’s important to make sure it’s consistent. Consider keeping a timeline if there’s a lot of going back and forth. That will also iron out issues such as people going to work for seven days in a row or children going to school on a Saturday.

And if you’re editing a historical romance novel, make sure your author has done their research. Historical romances can be great fun to edit, but one written without proper research can quickly turn into a time sink while you check whether words, phrases, and even concepts were commonplace at the time the book was written.

Katherine TrailKatherine Trail is a former newspaper chief sub-editor who now specialises in fiction. She lives in Aberdeen, and when she isn’t editing she can usually be found tramping through the wilderness with her spaniel, Daisy. KT Editing Services

More than friendly faces

Member Kathrin Luddecke highlights the benefits of attending the SfEP Oxford local group and the value of being able to ‘try before you buy’.

Pondering

When I was thinking about proofreading, and possibly copy-editing, as a career option, I started – as one does these days – with an internet search. Up popped the Society for Editors and Proofreaders’ website, including a very useful ‘Test yourself’ feature for anyone who, like me, fancies themselves as a potential ‘pro’.

Reassured by a decent result, while also giving me an idea that of course there was room for improvement (and a hint at the usefulness of specialisms!), I decided to look into the option further. I found a number of helpful guides on the SfEP site, but I was particularly interested in a chance to find out more about what editing is actually like from people already in the profession.

Trialling

So it was great news to come across the SfEP’s ‘Networking’ section – and even better to find out that there are local groups, run by members on a voluntary basis, across the UK and indeed further afield. As a (potential) ‘newbie’, it was brilliant to read that I could go to up to three meetings before deciding if the career, and membership of the Society, was for me.

It can be a bit daunting, of course, to go along to a meeting of what is a group of complete strangers. Luckily, I quite enjoy getting to know new people, so I set out to say hello to members of the Oxford Group. Again, it was really easy to contact the volunteer coordinator (at that time, Robert Bullard) through the information on the Group’s page, just to check it would be okay for me to come. He kindly said yes, and off I went to the Kings Arms.

An SfEP Oxford group meeting

Meetings of our group are on a weekday morning, rotating through the week, to suit different working patterns and other commitments people may have. It seems to work well for Oxford members, as I found a room full of a dozen or so people, with a nice buzz. Over our drinks – as a group, we seem to have a predilection for cappuccinos – introductions were made. Of course I couldn’t remember everyone’s names (I do now!), but I felt immediately at home, among people who cared about spelling, grammar, choice of words, and who were friendly and welcoming to boot.

Then the business commenced, looking at identifying priorities for training to be put on for us freelancers with the support of the Oxfordshire Publishing Group. It all sounded very exciting and it was great to find the local SfEP group linked into wider publishing networks. I also found it terribly useful to hear about the different areas in which people were working – a lot of academic publishing (this being Oxford), but also educational and more business-oriented. Quite a few people had been in the profession for a long time and were clearly very busy and in demand, while others were new and still looking for work.

Joining

After that initial get-together, I went to one more meeting, starting to remember names as well as faces, then made up my mind to go ahead and join the Society. I knew by that time that I had much more to learn to become a professional proofreader and then, perhaps, editor, so signed up for the SfEP’s ‘Proofreading Progress’ course – having made sure this was the right level for me to start at. It wasn’t as easy as I had secretly hoped, but that meant I was properly challenged and learned lots!

While taking the course was excellent and really helped me develop best practice, learning about mark-up and more, it was the friendly exchanges with others in the local group, the chance to swap experiences, ask questions and share frustrations (especially with trying to find a way onto publishers’ freelance lists, which can take some time, and tests, of course) that made all the difference to me wanting to keep going. There’s nothing quite like mutual support!

Coda

To me, being a member of our local group is one of the best things about the Society for Editors and Proofreaders. I feel that even more strongly having spent just over a year acting as the Oxford group’s lead coordinator, supported by Sally Rigg and Piers Cardon. It was not too difficult a job, with others helping to put together a series of training and more informal networking sessions over the year – from an accountant to marking up PDFs, from editing in Word to marketing.

Luckily, with all the support, I had enough time left both to start taking on work and to get into editing, starting with the SfEP’s ‘Copy-editing Progress’ course. And while I have just handed over the lead coordinator’s role for the Oxford Group to Lesley Wyldbore, I will definitely keep going to our meetings! I can thoroughly recommend getting to know, and helping out with, your local group, wherever you are. In between meetings, the SfEP’s online local group forum is a great way to keep in touch, continue conversations and stay up to date with what’s up.

Kathrin LuddeckeKathrin Luddecke has a background in Classics, a passion for translating and editing and a love of art. She has lived, studied and worked in Oxford for half her life and is enjoying the freedoms – and challenges – of having gone freelance in 2014. Find out more on Kat’s (rather intermittent!) blog or follow her on @KathrinLuddecke.

 

The views expressed here do not necessarily reflect those of the SfEP

7 questions to consider when naming your editorial business

photo (2)One of the most important decisions you’ll make when starting any new venture is what you should call your new business. Here are seven questions that will help you come up with the perfect name for your editorial business.

1. Should I use my own name?

If you are already well established in your editorial career, it can be helpful to use your own name in your business as it will help potential clients find you, particularly if they have worked with you previously. However, this doesn’t work if you have a more common name. If your moniker is along the lines of John Smith, you may prefer your business name to be a little more original.

2. Should I include details of what I do?

It can be helpful to outline your services as part of your business name, but be careful not to box yourself in. While ‘X Proofreading’ may be a perfect description of your business offering today, next year, after you’ve expanded into copy-editing or developmental editing, you may find that the proofreading part of your business name restricts you.

3. Is my proposed business name easy to pronounce and spell?

Picture the scene: You’ve met a really promising contact and exchanged business cards; a week later your new contact wants to get in touch. Unfortunately, they’ve mislaid your contact details, but that’s not a problem because they remember your business name. A simple internet search should yield your phone number or email address. Except when they type in what they remember as the name of your business, they spell it differently. Or maybe they have seen your business name written down and they are recommending you to a colleague, but they pronounce the name of your business as they remember hearing it, not as it is actually spelt, so they can’t find you. You’ve lost out on potentially valuable business. So keep your business name simple and avoid homonyms or puns that could confuse potential clients when they try to find you. Moreover, slightly odd spellings could be seen as detrimental when you are trading as someone who specialises in catching typos.

4. What is my story?

If you decide not to use your own name, don’t just think about the services you offer, think about your story. Is there a particularly original path you took that brought you to this career? Could your business name hint at your story? An added bonus is that this will give you something to talk about when you first introduce your business to prospective clients.

5. Is geography important to me?

Perhaps you have a local landmark or heritage that you’d like to reference in your name. Or would you rather not tie yourself to a particular region? Remember to think about the future as well as the present. If you are likely to relocate, would this impact on your business if your name is linked to a particular locale?

6. Are there any other businesses already using my proposed name?

You’ve come up with the perfect name; it’s so original no one else could have come up with it — never assume this is the case. Always search on the internet first. Google your ideal name and see what comes up. Then check the common domain name providers to see if the address is available. And don’t forget to search across social media platforms, such as Facebook and Twitter, to see if other organisations or individuals are already using your proposed name. The last thing you want is to buy your web address and then discover that someone is already using your business name on Twitter, particularly if they are in a less salubrious line of business!

7. What do friends and family think of my name?

Test out your proposed business name on friends, family, colleagues, or even the Society for Editors and Proofreaders (SfEP) forums. What does the name say to people? Is there anything about your business name they can spot that you didn’t notice? For example, do the initials spell out an unfortunate acronym?

Are there any hints or tips you would add to this list? How did you come up with your business name?

Joanna BoweryJoanna Bowery is the SfEP social media manager. As well as looking after the SfEP’s Facebook, Twitter and LinkedIn accounts and the SfEP blog, she offers freelance marketing, PR, writing and proofreading services as Cosmic Frog. Jo is an entry-level member of the SfEP and a Chartered Marketer. She is active on Facebook, Twitter, LinkedIn and Google+.

Proofread by SfEP entry-level member Alex Matthews.

The views expressed here do not necessarily represent those of the SfEP.

How I got started – Samantha Stalion

Samantha Stalion working outsideOne of the most common questions asked at Society for Editors and Proofreaders (SfEP) local groups and by those interested in pursuing a career in editing or proofreading is: ‘How did you get started?’.

SfEP ordinary member Samantha Stalion shares her story in this regular blog feature, which explores the many different career paths taken by SfEP members.

As I sit here in the sunshine, with my laptop and ergonomic mouse on the table in front of me, I cannot help but ponder my life. How did I end up here? I guess it’s taken me a while to realise what it is I want to do with my life. I mainly have my husband to thank for my long-awaited eureka moment just over two years ago. But not least I should mention my editor-in-chief father, who has remained supportive and encouraging over the years, and who – although I only recently realised this – has continuously looked over me, exuding his own unrivalled determination and proficiency in the publishing profession. Perhaps it was my adoration for my father and the entrepreneurial mindset of my ambitious husband that have somehow combined to spur me on to reach my own goals and continue to develop professionally.

I don’t think I was ever particularly academically gifted – I was merely an average student – but a certain degree of maturity and curiosity to learn more about the world we live in has enabled me to use my skills to master my profession and steadily move forward, making a living along the way. As an editorial fledgling, I was lucky enough to have some great role models and mentors over the years, and my fluency in various languages and broadened horizons have certainly added to my competency in this profession.

In any case, going back to how I got here … I have a lot to say for my (or indeed anyone’s) multicultural and multilingual upbringing. English, German and Dutch all played an integral role in my early years, and later (at degree level) Spanish was added to these language skills. Not only were the languages a part of my upbringing, so too were the cultures behind these languages and the countries in general. As languages remained very much a part of my everyday life, I began to explore these skills and integrate them into my professional career, choosing jobs that required them. I ventured into translation and successfully completed a postgraduate translation course run by City University London. Having realised that there is much more to translation than generally assumed, I became intrigued by other professions that depended on language skills.

Owing to my father’s connections (and, in a way, I guess my own connections), I was able to land a gig translating articles on religions for an encyclopedia, for a reputable academic publisher in the Netherlands. I worked on this project for a couple of years, on a part-time basis, before being asked to work on other encyclopedia projects – not as a translator, but as a copy-editor. With next to no copy-editing experience, I was given on-the-job training and, four years and a few pay rises later, I am still copy-editing for the same publishing firm on a couple of different projects – I must be doing something right.

In the last couple of years, in addition to dabbling in freelance work alongside my full-time job in the printing industry, I decided to consolidate my editorial skills with some additional training and qualifications. I passed the ‘Basic proofreading by distance learning‘ course provided by the Publishing Training Centre with merit and completed the ‘Brush up your grammar‘ course offered by the SfEP. After learning the proper use of BSI proofreading marks, and with some helpful tips and advice on how to get started as an editorial freelance, I gained the confidence necessary to jump into the full-time freelance whirlpool. Additionally, I successfully upgraded my SfEP membership status to ordinary member.

Local SfEP group meetings have been a source of encouragement and invaluable advice, and the forum discussion boards on the SfEP website remain a daily source of inspiration and guidance.

Unfortunately, with an imminent move to the States (the price you pay for being married to an American), gaining work and new clients has been slow going. However, I imagine with some extra determination and hard work I will get to where I want to be professionally before too long. After all, Rome wasn’t built in a day.

My advice to other freelance newbies just starting up their own business: draw on ALL the contacts you have and GO FOR IT!

Samantha Stalion profile shotSamantha Stalion was brought up in a multicultural family. She completed her high-school diploma in the Netherlands, studied Dance and Spanish at Chester University and completed a postgraduate translation course at City University London. Recently, she completed the ‘Basic proofreading by distance learning’ (PTC) and ‘Brush up your grammar’ (SfEP) courses and she is currently enrolled on the PTC’s ‘Copy-editing by distance learning’ course. Samantha is an ordinary member of the SfEP and recently launched her freelance business Samantix et al, offering editorial and translation services to academics and businesses.

Proofread by SfEP associate Sandra Rawlin.

The views expressed here do not necessarily reflect those of the SfEP.

Top quality editorial training for 2015

SfEP logoMake 2015 the year you start your editorial training, or commit to continuing professional development (CPD). The Society for Editors and Proofreaders (SfEP) offers a range of classroom courses on aspects of editorial practice at centres around the UK, run by our highly experienced and knowledgeable trainers.

Why train in the classroom?

We believe that our classroom-based courses offer unique benefits:

  • Networking and social opportunities – meet like-minded course delegates, and discuss your interests and concerns with your tutor.
  • Answers in real time – get instant feedback on exercises, and see how others tackle things.
  • Make a day of it – it’s easy, as a freelance, to get stuck behind your desk. Enjoy your time away!

Courses for beginners

Copy-editing 1 (Introduction)
Cambridge, 4 March 2015
Proofreading 1 (Introduction)
Edinburgh, 20 February 2015
London, 6 March 2015
These basic courses are perfect if you need to copy-edit or proofread as part of your job but have had little formal training.

Getting work with non-publishers
Bristol, 23 May 2015
This course helps you reflect on how you can promote your business to non-publishers, and fine-tune your networking activities to get more – and better paid – work.

Going freelance and staying there
York, 17 February 2015
This course provides essential information on the business and organisational aspects of setting up as a freelance.

Courses for improvers

Copy-editing 2 (Progress)
London, 12 March 2015
Proofreading 2 (Progress)
London, 18 February 2015
These courses are suited to those wishing to update, refresh or check their skills in these areas.

Brush up your copy-editing
London, 19 February 2015
This workshop aims to consolidate and extend skills evolved through trial and error, and put editorial tasks in the context of the whole publishing process.

Brush up your grammar
London, 5 March 2015
This course is suitable for anyone working with text and hoping to gain confidence that they are making good decisions in what they write.

On-screen editing 1
London, 2 March 2015
This course is designed to introduce techniques to increase efficiency and improve working practices for those who do a lot of on-screen editing. (It can also be taken with On-screen editing 2, below.)

Introduction to web editorial skills
Edinburgh, 16 March 2015
This workshop is designed for those who want to adapt their editorial skills for a digital medium, or who are responsible for web content but have no editorial skills.

Professional copy-editing
Oxford, 21 April 2015
Designed for those who have taken introductory courses and done some copy-editing work, this workshop teaches crucial skills that will help you offer your clients the kind of service they’ll want again and again.

Advanced courses

On-screen editing 2
London, 3 March 2015
This course is designed to introduce more advanced techniques for improved efficiency for those already experienced in on-screen editing. (It can follow on from On-screen editing 1, above.)

Proofreading for accreditation
London, 1 April 2015
This advanced course aims to help delegates decide whether they’re ready to take the SfEP accreditation test in proofreading.

Find out more

For more about the content of the courses, and to book, visit the Training section of our website.

A day in my life: Lucy Metzger

IMG_2999What exactly do editors and proofreaders get up to every day? This is a question we will be exploring in a new, regular feature: A day in my life. We start off with an insight into the life of SfEP regional development director Lucy Metzger.

I’m at work the moment my feet hit the floor around 6.15 a.m., but I don’t start getting paid until about 9.00 a.m. In between I’m waking teenagers, making teas and coffees (I must add that later in the day my teenagers sometimes make ME a cuppa) and packed lunches, waking teenagers again, telling teenagers I don’t know the whereabouts of their headphones/maths jotters/black-cardigan-no-not-THAT-black-cardigan, waking teenagers again and finally ensuring that they all end up in school. I drive home on a wee stretch of country road to escape the school-run traffic. That little drive, listening to the tail end of the Today programme, eases my transition from Mother Lucy to Editor Lucy.

There are many things I miss about office life, and I don’t know what I’d do without my Glasgow group companions, but I do relish that solitude as I sit down at my computer to begin work. Ideally the tasks I do between 9.00 a.m. and 1.00 p.m. are those that require my best thinking, as far as that goes. What’s ‘best’? Creative, analytical, intuitive – different jobs require different kinds of thoughts, but my mind is definitely better in the morning. A lot of the time I’m copy-editing academic books and textbooks. I usually conceive of the editing as being in two phases: the bits-and-pieces and then the reading. The morning is my best time for the reading. It’s also when I mark mentoring assignments, which requires careful thought as each mentee raises new kinds of queries and issues; and the morning is good for any writing I’ve got to do, e.g. reports or proposals for the SfEP council, training materials, a note for Editing Matters, or even a blog post.

My lunch isn’t a single meal – I snack: a cracker with cheese, a bowl of muesli, some leftover rice, some fruit. If I’m starting a new book then I’ll typically begin it in the afternoon and do routine checks: chapter titles vs table of contents, numbering of illustrations, styling of headings and subheadings, checking references and notes, etc. These tasks are good for afternoon. I don’t want to give the impression that I become completely incompetent at that time (the jury’s still out on that one), but these activities don’t exert my mental muscles quite as much. Such checking almost always throws up a few things to ask the author about, and this makes an opportunity to establish communication by means of some relatively lightweight queries – ‘which version would you prefer for the title of Chapter 3?’ – rather than plunging straight into the nitty-gritty – ‘I wonder if you could clarify what you mean by “if the subject (the individual is individual) is determined, yet only as being undetermined, then that which determines the subject, i.e. the predicate (the particular), is taken to be in-determining any determination”?’ I’m not kidding. Anyway, that kind of query is a morning query and definitely belongs in the second or third email to the author, not the first.

For the last few years, I’ve used the school day to predict exactly how many hours I’d have between sitting down at my computer and the first ‘hello’ of one of my kids coming in the door (they walk home). This year, though, my oldest is in sixth form and so may turn up at any time. I don’t like pointless interruptions, but it’s lovely to be interrupted by that. We have a little chat and then when she starts wondering about food I turn her loose on the leftovers in the fridge. I then get back to work, and so, I can only suppose, does she. Then the other two come home, and on goes my Mother Lucy hat again, which feels really nice.

How does this compare with a typical day in your life? We’d love to hear about what you get up to. If you’d like to share your ‘day in the life’ story, please email smm@sfep.org.uk.

Lucy MetzgerLucy Metzger grew up in Illinois and began proofreading in 1987. She edited for Macmillan in London from 1990 to 1995; she then moved to Scotland and went freelance. She is based in Glasgow. Lucy works mostly on academic and educational materials. She has three children, is an amateur musician, likes cooking and taking walks, and is learning to crochet.

Proofread by SfEP associate Patric Toms.

The views expressed here do not necessarily reflect those of the SfEP.